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Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

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Dave Kerpen's follow-up to his bestselling "Likeable Social Media" gives business owners and marketers time-tested strategies for growing revenue "Likeable Business" lays out the eleven strategies small- and mid-sized companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates tran Dave Kerpen's follow-up to his bestselling "Likeable Social Media" gives business owners and marketers time-tested strategies for growing revenue "Likeable Business" lays out the eleven strategies small- and mid-sized companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity--which customers find more likeable than traditional marketing campaigns. Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media. He has won three WOMMY awards from WOMMA for excellence in word-of-mouth marketing.


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Dave Kerpen's follow-up to his bestselling "Likeable Social Media" gives business owners and marketers time-tested strategies for growing revenue "Likeable Business" lays out the eleven strategies small- and mid-sized companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates tran Dave Kerpen's follow-up to his bestselling "Likeable Social Media" gives business owners and marketers time-tested strategies for growing revenue "Likeable Business" lays out the eleven strategies small- and mid-sized companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity--which customers find more likeable than traditional marketing campaigns. Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media. He has won three WOMMY awards from WOMMA for excellence in word-of-mouth marketing.

30 review for Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

  1. 4 out of 5

    Casey Wheeler

    I read this book as the monthly selection for the 12 Books book club group. How dare you settle for less when the world had made it so easy for you to be remarkable? – Seth Godin As the author, Dave Kerpen, states in the book, there is not really anything all that new in the 11 principles in the book. What he does do is present them in an engaging and entertaining way so the material does not come across as “I’ve read about this in other books.” As he states in the Introduction: “ It used to be tha I read this book as the monthly selection for the 12 Books book club group. How dare you settle for less when the world had made it so easy for you to be remarkable? – Seth Godin As the author, Dave Kerpen, states in the book, there is not really anything all that new in the 11 principles in the book. What he does do is present them in an engaging and entertaining way so the material does not come across as “I’ve read about this in other books.” As he states in the Introduction: “ It used to be that a customer shared a bad experience with a company privately, through a comment card. Now it’s shared publicly on Facebook, Twitter or YouTube. The eleven principles are: 1. Listening 2. Storytelling 3. Authenticity 4. Transparency 5. Team Playing 6. Responsiveness 7. Adaptability 8. Passion 9. Surprise and Delight 10. Simplicity 11. Gratefulness What I enjoyed most about this book was that the author was able to bring in examples of success and challenges from his own business along with examples from other companies. So often with these types of books, the author presents stories or examples from other businesses, but never personalizes it. He also presents a series of other books for the readers consideration in the appendix categorized by each of the eleven principles. I recommend this book for those who are looking for an entertaining read on what it takes to have outstanding customer service.

  2. 5 out of 5

    Grace

    Basically, this is a book about relationships. The principles and practices that make for good marriages and friendships are the same for good business. I won't sum up the book here, but in a nutshell, if you want to be likeable - as a person, a brand, or a corporation - this book is full of illustrations of how to do just that. Basically, this is a book about relationships. The principles and practices that make for good marriages and friendships are the same for good business. I won't sum up the book here, but in a nutshell, if you want to be likeable - as a person, a brand, or a corporation - this book is full of illustrations of how to do just that.

  3. 4 out of 5

    Dane Cobain

    Dave Kerpen is a thoroughly Likeable guy, deserving of the capital 'L'. He's led an interesting life, too - he appeared on Paradise Hotel, an American reality TV show, and he married his wife Carrie in a sponsored wedding at the Brooklyn Cyclones' Keyspan Park during a baseball game. Oh, and he founded Likeable Media as well, a social media and word of mouth marketing company based in New York City, that has the distinction of being #146 on Inc Magazine's 2012 list of the 500 fastest growing U.S. Dave Kerpen is a thoroughly Likeable guy, deserving of the capital 'L'. He's led an interesting life, too - he appeared on Paradise Hotel, an American reality TV show, and he married his wife Carrie in a sponsored wedding at the Brooklyn Cyclones' Keyspan Park during a baseball game. Oh, and he founded Likeable Media as well, a social media and word of mouth marketing company based in New York City, that has the distinction of being #146 on Inc Magazine's 2012 list of the 500 fastest growing U.S. private companies (and #118 in 2011). Likeable Business is Dave's second book, following on from the success of his New York Times Bestseller 'Likeable Social Media'. In it, he explains why today's consumers expect companies to be not only functional but also likeable, with actionable tips on how business leaders can deliver. It's a surprisingly simple concept, and the concepts themselves are hardly revolutionary - the difference is that Dave lives and breathes what he's talking about, and he illustrates his point with countless case studies of businesses that are already being likeable. The question is, are you ready for your business to tell a story? To say 'I'm sorry' and 'thank you'? It's time to start being likeable.

  4. 4 out of 5

    Richard Angelus

    Dave Kerpen ends this book with Seth Godin’s quote but I’ll put it at the beginning: “How dare you settle for less when the world has made it so easy for you to be remarkable?” All individual is inherently likable said Dave. With all the advancements and accomplishments in the world today especially in technology and social media, it is easier (high probability, great potential) for us “to be remarkable” – and at the same time, unlikeable, too. Before I read this book, I asked myself, why likabl Dave Kerpen ends this book with Seth Godin’s quote but I’ll put it at the beginning: “How dare you settle for less when the world has made it so easy for you to be remarkable?” All individual is inherently likable said Dave. With all the advancements and accomplishments in the world today especially in technology and social media, it is easier (high probability, great potential) for us “to be remarkable” – and at the same time, unlikeable, too. Before I read this book, I asked myself, why likable is important? Can’t business just be… business? Who cares about some complaining customers? After I read the introduction of this book, I changed my mind. “In hyper-connected, social media-driven society,” explained Dave, “businesses can no longer afford to be mediocre. Businesses large or small must be obsessed with their customers, making and keeping them happy.” To read my review of Dave Kerpen's Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver (2013), CLICK HERE: https://www.richardangelus.me/2019/02...

  5. 4 out of 5

    LeikHong Leow

    I first read Kerpen's Likable Social Media couple of years back and it was marvelous. When I found this book at the bookstore, immediately without a second thought I took the book. It's really a simple and easy to read, and I found some valuable lessons for me. One of the lessons was being gratitude. Always appreciate the people around you, your business partner, employees, clients and whoever help you in a way or other. That sparks me with an idea which I'm going to do to show appreciation by thi I first read Kerpen's Likable Social Media couple of years back and it was marvelous. When I found this book at the bookstore, immediately without a second thought I took the book. It's really a simple and easy to read, and I found some valuable lessons for me. One of the lessons was being gratitude. Always appreciate the people around you, your business partner, employees, clients and whoever help you in a way or other. That sparks me with an idea which I'm going to do to show appreciation by this year end, as an appreciation towards everyone who has helped me in 2016. great inspiration I have from this book.

  6. 4 out of 5

    Anthony Alvarez

    This was such a fun book that wasn't overally self-serving. I enjoyed the ideas presented and will use them at my business. Thank you! This was such a fun book that wasn't overally self-serving. I enjoyed the ideas presented and will use them at my business. Thank you!

  7. 4 out of 5

    Taryn

    I've had this on my shelf for forever and waited too long to read it. While people are still people and these principles hold true, the fact that this book was written in 2012 shows on every page and the stories/companies are very outdated. I'm not rating it because it's not the book's fault, but like most business books, it was written for a moment in time and that moment has passed. I've had this on my shelf for forever and waited too long to read it. While people are still people and these principles hold true, the fact that this book was written in 2012 shows on every page and the stories/companies are very outdated. I'm not rating it because it's not the book's fault, but like most business books, it was written for a moment in time and that moment has passed.

  8. 4 out of 5

    Hau

    Brings out all the essential in maintaining a great business.

  9. 5 out of 5

    Rachael Kelly

    I read Likeable Business through 12 books group, which is an online book club that features a new personal development book to read and discuss each month, and it is definitely a book that I can see myself referencing back to often in the future. This material addressed in this book is by no means a new concept, which the author fully acknowledges, however it is presented in a way that significantly makes it easier to grasp and understand why these practices need to be put into place. Likeable bu I read Likeable Business through 12 books group, which is an online book club that features a new personal development book to read and discuss each month, and it is definitely a book that I can see myself referencing back to often in the future. This material addressed in this book is by no means a new concept, which the author fully acknowledges, however it is presented in a way that significantly makes it easier to grasp and understand why these practices need to be put into place. Likeable business addresses topics such as; listening, transparency, passion, responsiveness, authenticity, and more interesting topics. The book is full of wonderful examples of how each of these ideal business practices have been put into practice already. I felt like it was a lot easier to relate to what the author was writing with examples and tips of how to actually implement much of this within an organization. While the topics discussed felt like basic skills a manager, employee, or organization would already use, it was easy to see how many had lost the focus of going back to the basics. This book helped me understand responsiveness and what going the extra mile for a customer can mean for an organization. There were also a lot of examples of organizations that chose not to go the route of applying these skills to their organizations, and unfortunately many of those organizations are no longer in business. The examples of businesses that went the extra mile made me want to jump on Twitter at that moment and let them know that their actions are not going unnoticed. They have me as a customer for life, even if I haven’t yet had the pleasure of doing business with them, I will in the future. I would definitely recommend this book with ease to individuals looking to improve on their customer service skills, organizations who can’t understand what they’re doing wrong and anybody at all that would just want to learn how to apply these skills to their own personal life. It definitely comes down to treating individuals as you would want to be treated. It overall has improved my understanding and ability to identify organizations and businesses I currently shop at, that at the moment, do not seem to care if they lose my business.

  10. 4 out of 5

    Jary Welker

    What Dave Kerpen has done in this impressive, but incredibly readable, book has been to reduce to the most basic, those elements in today's business world necessary to be not just 'likeable' (or one that can and does endure) but also most positively memorable. With real-time examples of businesses that measure high in 'likeability' (and some that don't) we see first hand how the construct of his "likeable pyramid' fits neatly together. The eleven principles of 'likeability' that make up the pyra What Dave Kerpen has done in this impressive, but incredibly readable, book has been to reduce to the most basic, those elements in today's business world necessary to be not just 'likeable' (or one that can and does endure) but also most positively memorable. With real-time examples of businesses that measure high in 'likeability' (and some that don't) we see first hand how the construct of his "likeable pyramid' fits neatly together. The eleven principles of 'likeability' that make up the pyramid are not "revolutionary" according to the author, but are "quite intuitive" and yet many of us find that we have wander off of the straight and narrow and find ourselves not nearly 'likeable' enough. The great news is that it is almost never too late. While some of the eleven principles may take a bit longer to have a real impact, they can all be implemented today, and many can effect the 'likeability' factor immediately. Especially with the strong influence of social media, a business can monitor much more closely their customer's responses to the good and the not so good and respond more quickly. As a personal example, a local business that I have have frequented since they opened with fanfare and success just a few years ago had recently slipped, in my mind, in their quality and service. Following what Dave had outlined in a number of his examples, I went to their Facebook page and commented, and to my delight, they responded both positively and quickly. Like listening and storytelling, responsiveness and adaptability, passion and gratefulness, these are only a few of the sound and simple principles that are of the bedrock of the most successful and 'likeable' businesses today. I was fortunate to have read this book as part of the 12 Books Club and would highly recommend it. I need to read Dave's first book,'likeable social media' now.

  11. 4 out of 5

    Jacob

    This week I finished reading “Likeable Business” by Dave Kerpen. When I found out I would be reading this book in 2013 as part of my book group I decided to first read “Likeable Social Media,” fearing that I might be reading a sequel without reading the first book. That wasn’t the case. I’m glad I decided to read Likable Social Media first because the book was awesome. It was the best hands on “how-to” book on social media for business that I’ve ever read and I’ve read quite a few. Likeable Busine This week I finished reading “Likeable Business” by Dave Kerpen. When I found out I would be reading this book in 2013 as part of my book group I decided to first read “Likeable Social Media,” fearing that I might be reading a sequel without reading the first book. That wasn’t the case. I’m glad I decided to read Likable Social Media first because the book was awesome. It was the best hands on “how-to” book on social media for business that I’ve ever read and I’ve read quite a few. Likeable Business is it’s own book. It specifically addresses how any person or organization can become more… well likeable. Since likeability is a critical value in our growing transparent society, I think this material could really apply to anyone in any industry or personal pursuit. Dave Kerpen outlines 11 principles of Likeable businesses. Each principle makes up it’s own chapter. I love books that are laid out like that. It makes it easier to read in chunks and it tends to make a lot more sense to me. Without spoiling the book let me say that Kerpen hit it on it’s head. We all need to practice and develop these principles. One of these for example is Gratitude. Kerpen believes in showing gratitude and he is able to relate how this critical asset affects the bottom lines of business on and offline. Another principle in the book is Authenticity. A lack of authenticity is not only foolish on the part of any individual or organization but Kerpen also shows that it is toxic and deceiving. Before finishing this book I gave a copy to a business colleague A few weeks later when we spoke on the phone he thanked me profusely. So, I give you my own endorsement and that of another internet marketing professional!

  12. 5 out of 5

    Bia

    4 solid stars!!!! Ok, I finished this one some time ago, but work wouldn't let me write a review and post it here. I'm making it right now!!! Currently, it is very difficult to manage a business, especially if we want people to like our business. As a professor at some universities, this book brought an interesting insight on the topic and I'll hopefully apply it in the disciplines that minister as a way to show a little of what can be done if the company would like to be a likeable business. But 4 solid stars!!!! Ok, I finished this one some time ago, but work wouldn't let me write a review and post it here. I'm making it right now!!! Currently, it is very difficult to manage a business, especially if we want people to like our business. As a professor at some universities, this book brought an interesting insight on the topic and I'll hopefully apply it in the disciplines that minister as a way to show a little of what can be done if the company would like to be a likeable business. But what is the book all about? It's quite simple, the author discusses eleven points that can be worked by the company (each represents a level of commitment to the new perspective of the relationship between customers and companies)!! I really liked how the author addressed each point and used real examples to explain what was done right and what was wrong in every situation. I recommend reading this for everyone, regardless of being an entrepreneur or not! Thanks to the publisher and to NetGalley for the opportunity to read this book!

  13. 5 out of 5

    Kara

    I would highly recommend this book to any manager or anyone in a customer-facing role. Kerpen has a fresh look of what it means to be a likeable business in today's hyper-connected world. His tips are listening, storytelling, authenticity, transparency, team playing, responsiveness, adaptability, passion, surprise & delight, simplicity, and gratefulness. These sound simple and are discussed thoroughly in many different books, but Kerpen differentiates himself with his examples. Some of the examp I would highly recommend this book to any manager or anyone in a customer-facing role. Kerpen has a fresh look of what it means to be a likeable business in today's hyper-connected world. His tips are listening, storytelling, authenticity, transparency, team playing, responsiveness, adaptability, passion, surprise & delight, simplicity, and gratefulness. These sound simple and are discussed thoroughly in many different books, but Kerpen differentiates himself with his examples. Some of the examples are the standard ones we've all heard (Zappos, Apple, Southwest Airlines), but he also throws in many examples from smaller companies, examples you wouldn't have heard before. I found this book highly engaging as well as informative. I've already recommended it to coworkers. And I know from personal experience that Kerpen practices what he preaches. He immediately responded to a tweet that I was reading his book, and he also was quick to answer a question I had. Received through 12books.

  14. 4 out of 5

    Daniel Taylor

    To make the most profits in the 21st Century, your business needs to move from being ordinary to being exceptional. Kerpen outlines a clear path to do this. Start with a foundation of listening, storytelling, passion and team playing. Build your wall higher with authenticity/transparency, adaptability, surprise and delight, responsiveness and simplicity. Then top your pyramid off with gratefulness. He brings together leading ideas from contemporary business thinkers and creates an action-oriented To make the most profits in the 21st Century, your business needs to move from being ordinary to being exceptional. Kerpen outlines a clear path to do this. Start with a foundation of listening, storytelling, passion and team playing. Build your wall higher with authenticity/transparency, adaptability, surprise and delight, responsiveness and simplicity. Then top your pyramid off with gratefulness. He brings together leading ideas from contemporary business thinkers and creates an action-oriented plan you can follow for your business to become likeable. His writing is simple and clear, filled with references to stories you'll know and stories you'll be hearing for the first time. If you want your business to attract more customers, online or offline, then this is the book for you.

  15. 5 out of 5

    Jay

    Good as an example of how to be liked in business. I most liked Kerpen's stories of how his company has consulted with companies on being more liked, as well as his personal anecdotes of dealing with companies. The prescriptions were pretty broad in comparison to other current books focusing on topics lightly covered here, such as business storytelling and the power of handwritten thank you notes. Good for an overview and worth reading more by the author. Good as an example of how to be liked in business. I most liked Kerpen's stories of how his company has consulted with companies on being more liked, as well as his personal anecdotes of dealing with companies. The prescriptions were pretty broad in comparison to other current books focusing on topics lightly covered here, such as business storytelling and the power of handwritten thank you notes. Good for an overview and worth reading more by the author.

  16. 4 out of 5

    Ken

    This was a book I read for 12booksgroup.com Great practical advice highlighted by a plethora of examples from well-known and not-so-well-known organizations, and from the author's personal own (sometimes embarrassing) experiences in development. The actionable items at each chapter was helpful in immediately applying the lessons from this book. Plus, I'd be remiss to leave out that my rating was influenced by the author's commitment to being available to answer any and all questions. This was a book I read for 12booksgroup.com Great practical advice highlighted by a plethora of examples from well-known and not-so-well-known organizations, and from the author's personal own (sometimes embarrassing) experiences in development. The actionable items at each chapter was helpful in immediately applying the lessons from this book. Plus, I'd be remiss to leave out that my rating was influenced by the author's commitment to being available to answer any and all questions.

  17. 5 out of 5

    KungFu Drafter

    There aren't too many "revolutionary" ideas here, but the author is clear that there isn't supposed to be. Instead there are plenty of small case-references that point out things that we should all know, but probably ignore. Mr. Kerpen writes in a pleasant, easy-to-follow manner that is very easy to follow. Overall it is enjoyable and worth reading for the occasional thought-provoking passage. There aren't too many "revolutionary" ideas here, but the author is clear that there isn't supposed to be. Instead there are plenty of small case-references that point out things that we should all know, but probably ignore. Mr. Kerpen writes in a pleasant, easy-to-follow manner that is very easy to follow. Overall it is enjoyable and worth reading for the occasional thought-provoking passage.

  18. 4 out of 5

    Rick Yvanovich

    A must read for anyone who wants their business to be more likable. Actually, its a good read for any business whether you want to be more likeable or not as if you think you do ot need to be more likeable as a business then you likely need to definitely read this.

  19. 5 out of 5

    Barbara Lovejoy

    I can't remember where I heard about this book, but it is definitely a winner. I will be referring to it again and again. I can't remember where I heard about this book, but it is definitely a winner. I will be referring to it again and again.

  20. 4 out of 5

    Shane

    Great book on being a business that goes beyond the numbers, and becomes likeable.

  21. 4 out of 5

    Ilya Mrz

    That's nothing new for me. BE authentic, storyteller, listen customers and etcetera.. Like a transparency, team... There is a tons books like this one. That's nothing new for me. BE authentic, storyteller, listen customers and etcetera.. Like a transparency, team... There is a tons books like this one.

  22. 5 out of 5

    Tracy Graziani

  23. 5 out of 5

    Alemsah Ozturk

  24. 5 out of 5

    Tina Jain

  25. 5 out of 5

    Amit

  26. 4 out of 5

    Peter Ikhiede

  27. 5 out of 5

    Gabino

  28. 5 out of 5

    Sindhu Singharoy

  29. 5 out of 5

    Nischitha Umesh

  30. 5 out of 5

    Cara Meiselman

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