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Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth

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There’s a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discou There’s a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors. They’ll learn how to: - -Create a brand that lets them charge what their offering are worth - -Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base. - -Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients. - -Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment. - -Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.


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There’s a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discou There’s a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors. They’ll learn how to: - -Create a brand that lets them charge what their offering are worth - -Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base. - -Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients. - -Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment. - -Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.

30 review for Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth

  1. 5 out of 5

    David

    Worth Every Penny - Yes This book provides a thoughtful consideration of what it means to build a boutique business. It contains useful stories, helpful insights and valuable questions that can help you if you are seeking to launch such a business.

  2. 5 out of 5

    Tanida

    Great Quick Read Loved this book due to its practical tips. Gone are the days of 300 pages of theory with no actual ideas in a business book. If you want to get moving now, this book is for you.

  3. 4 out of 5

    Jo

    Great book about setting ourselves apart with customer service and exceptional client experiences

  4. 4 out of 5

    Sarah Disher neddow

  5. 5 out of 5

    Ellen

  6. 5 out of 5

    Rachelle

  7. 5 out of 5

    Caroline

  8. 5 out of 5

    Cameron

  9. 4 out of 5

    Summer

  10. 4 out of 5

    Leah

  11. 5 out of 5

    Yvonne Miller Nixon

  12. 5 out of 5

    Christine Patrick

  13. 4 out of 5

    Carolyn Elmore

  14. 5 out of 5

    Kim Hurt

  15. 5 out of 5

    jason west

  16. 5 out of 5

    Jessica

  17. 4 out of 5

    Janice Greene

  18. 4 out of 5

    Josiah Jost

  19. 4 out of 5

    Raven

  20. 5 out of 5

    Sarah Heimbruch

  21. 5 out of 5

    Alexandra Blockus

  22. 5 out of 5

    Nathan

  23. 5 out of 5

    Jeffrey E Dyer

  24. 4 out of 5

    Linda Lanke

  25. 4 out of 5

    Karen

  26. 5 out of 5

    Wendy

  27. 5 out of 5

    Catherine

  28. 4 out of 5

    Bret

  29. 4 out of 5

    Scarlett Archer

  30. 5 out of 5

    Moriah

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