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Leading Digital: Turning Technology into Business Transformation

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Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is tha Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.


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Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is tha Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

30 review for Leading Digital: Turning Technology into Business Transformation

  1. 5 out of 5

    Supratim

    I chanced upon this one while book browsing in my library. The title, the praises from Harvard professors and CEOs as well as the credentials of the authors made me borrow this book. I have a great interest in the use of digital technologies in marketing esp. in the use of social media for gleaning consumer insights and fostering a strong bond with customers. The book talks about Digital Masters – companies that have made fantastic use of digital technologies (analytics, cloud, social media, mobi I chanced upon this one while book browsing in my library. The title, the praises from Harvard professors and CEOs as well as the credentials of the authors made me borrow this book. I have a great interest in the use of digital technologies in marketing esp. in the use of social media for gleaning consumer insights and fostering a strong bond with customers. The book talks about Digital Masters – companies that have made fantastic use of digital technologies (analytics, cloud, social media, mobile etc.) for creating a wonderful customer engagement, overhauling their internal processes or have created/reinvented their business model. What I liked best is that the authors studied companies in diverse industries as well as companies from all over the world. We have examples from mining, manufacturing, publishing, airlines, wine business, cosmetics, FMCG, hospitality, technology, banking, insurance, automobiles etc. from countries such as US, UK, India, Chile, Switzerland, France, Denmark, Sweden etc. Along with companies, there are examples of how the Cleveland Museum of Arts has used digital technologies to create a fantastic experience for their visitors, how the Nordic Posts of Denmark and Sweden diversified into e-services in the 1990s. The authors have themselves stated that this book is a guide and not a blueprint for transforming your business with the smart use of digital. The book provides examples how companies such as Burberry, Codelco, Nike, Starbucks, Asian Paints, Volvo, Pernod Ricard, Nestle, Caesars, L’Oreal, Intel and a host of other companies have used digital technologies to their advantage. The third part of the book is a playbook for senior management people. There are questionnaires which would help them gauge the status of their companies with regards to digital and leadership capabilities. The key message from the book is that investment in technology alone is not sufficient to become a Digital Master. The company should have a strong vision – digital vision which needs to be effectively implemented in the right direction. This would be achieved by creating a symbiotic relationship between business and IT. A very strong top-down leadership is required to bring about the desired digital transformation. Some of the examples provided were interesting. I am providing a small gist: Burberry’s digital initiatives creating a highly engaging customer experience; Codelco ( a mining firm owned by the government of Chile) using data analytics to improve their operations as well as improving the safety of their employees; Volvo coming up with their B2B2C model to get closer to their customers without bypassing their dealers; Jean-Pierre Remy, CEO of Pages Jaunes (Yellow Pages of France) steering his company to make the digital transformation; Pernod Ricard engaging their employees via a companywide enterprise social network which leads to sharing of best practices with respect to sales and marketing; Caesars Entertainment using data analytics to provide their guests with a personalized experience; reverse-mentoring program used by L’Oreal; crowd sourcing initiatives by EMC and P&G and the list goes on. The examples were fine but I would have preferred a few detailed case studies, but the examples can whet your appetite for further research. I found some interesting articles in the Notes section also. This book won’t make you master in the field of digital transformation but gives you an idea about the benefits offered by it and how some companies have successfully implemented it. People interested in the use of digital technologies might want to give this book a try.

  2. 4 out of 5

    Pipat Srimattayakul

    The content is OK but you can cut the words by two thirds and still get the same amount of detail. Too wordy and too many repetitions throughout the book.

  3. 5 out of 5

    Hess

    A dense, repetitive, unfocused, kitchen-sink-type book in serious need of an editor. Veers between trying to do it all and buzzword bingo (Digital Mastery, anyone?). Highlights include the various case studies (Hailo, Zara) and Chapter Three on creating an operational advantage. Readers looking for insight on Digital Strategy would be better served checking out [email protected], Statechery or even Gigaom. Readers looking for insight on implementing strategy might like to try S+B, HBR's Must Rea A dense, repetitive, unfocused, kitchen-sink-type book in serious need of an editor. Veers between trying to do it all and buzzword bingo (Digital Mastery, anyone?). Highlights include the various case studies (Hailo, Zara) and Chapter Three on creating an operational advantage. Readers looking for insight on Digital Strategy would be better served checking out [email protected], Statechery or even Gigaom. Readers looking for insight on implementing strategy might like to try S+B, HBR's Must Reads Digital Boxed Set, the strategy+business collection: The Executive Guide to Strategy or even Value Proposition Design: How to Create Products and Services Customers Want. Disappointing.

  4. 4 out of 5

    Kamalika

    This review has been hidden because it contains spoilers. To view it, click here. I have been following Andrew Mcafee and so this book was a must read. This has to be one of those books I liked so much that I'll be reaching out to it quite often. Must read for anyone who works in an industry where the threat of digital invasion looms. Or even otherwise actually Spoilers ahead: I love how the book is structured. It starts out with their defence of why going digital matters, with some compelling facts and stats to back it up. Digital Masters, according to the authors, on an aver I have been following Andrew Mcafee and so this book was a must read. This has to be one of those books I liked so much that I'll be reaching out to it quite often. Must read for anyone who works in an industry where the threat of digital invasion looms. Or even otherwise actually Spoilers ahead: I love how the book is structured. It starts out with their defence of why going digital matters, with some compelling facts and stats to back it up. Digital Masters, according to the authors, on an average are 26% more profitable than their competitors who are yet to embrace the benefits of technology. They then go on to define the various phases in which people adopt digital, and categorize the users as Beginners, Conservative, Fashionistas and Digital Masters based on their digital capabilities and leadership capabilities. The authors define the characteristics of Digital Masters and their studies have helped them understand their DNA that makes them stand apart from their competitors. They(digital masters) focus of their business and ways to make it better using technology enablers rather than focusing on the technology itself. And the most common ways they do this is via better customer experience, operational efficiencies and business model reinvention. For customer experience, the authors illustrate the example of Burberry and how their top managements identified the unmet needs of their target segment (Millenials) and integrated their digital efforts( Tweetalk, Facebook sampling, online contest of ending their “Kiss” to anyone in the world) with their offline efforts( Retail Theatre where customers could watch runway shows for live on the in-store iPads and shop from that collection on the go). This example highlights the outside-in approach used by the company in redesigning their service offering which made it a hit with their target audience. Data is again a central theme as they give examples of Starbucks and how they used consumer data through multiple channels to better their services and oferrings. It is important to note that the digital masters in these examples didn’t just create a competing channel online, instead they used their online channels to seamlessly integrate with their offline stores driving in more traffic and increasing sales. Next we explore how operational efficiencies via digital initiatives benefit firms. The example taken here was something of a surprise to me, because the authors interviewed a mining firm. Now mining is an industry fraught with dangers and yet employs manual labour. Codelco managed to find synergies in the use of technology to move away from physical labour to being data/knowledge centric. With real time mining being the first step, it set the stage for autonomous vehicles and reduced the number of accidents. What happened to the mine workers? Well they used their years of experience in driving the knowledge engines for their mining activities. While operational aspect of technology maybe less glamorous it certainly opens the eyes of firms to potential opportunities and hence disrupt their industry and become leaders. it helps firms overcome operational handicaps that forces traditional industries to make trade-off ( between standardizing and empowering, controlling and innovating, orchestrating and unleashing). Technology helps us identify bottlenecks or frictions in the existing system and fix them, thereby making the firm more profitable. Reinventing the business model is something that’s talked about a lot and this books provides us a framework of sorts for the same. The 3 ways to look at it is Changing the industry boundaries, and the example of Hailo, a ride sharing app, is illustrated Substituting products/ services with digital version like the Nike+ platform Creating new digital businesses opening up another potential revenue stream, the biggest example being Apple’e iTunes Changing the value delivery system, with Volvo’s piush-to-talk enabled car owners to connect to the nearest dealers increasing revenues for the dealers and hence the company and coming up with  new value propositions, the partnership of Tokio Marine Holdings, an insurance company, with Docomo to provide customers with one day auto insurance The book emphasizes on the leadership aspect which frankly a lot of other books do not focus on, and that’s a reason why I have given it a 5star. The need for a visionary leader at the top to set up BHAG(Big Hairy Audacious Goals) which challenges everyone in the organization, crowd sourcing your solutions from ground up, so that you don’t have to spend time convincing your employees of its benefits were some important takeaways. Engaging everyone, from the grassroots all the way up to the top, is important for digital transformations success. And co-creation plays a part in making everyone buy into your vision for a digital transformation. Connecting all players via a digital channel provides a platform for all voices to be heard, increases transparency and build better solutions through crowdsourcing. Governance is important as it not only sets the ground rules but allows for further innovation to take place. It places your resources in a common pool which can be utilized across the various divisions to implement change and bring about innovative new offerings.               The last part of the book provides yet another framework on how to go about gearing your organization to become Digital Masters. The first step in the process is to “frame the digital challenge”. This means generating awareness of the opportunities and threats looming the horizon due to the influx of new technology, assessing your current assets in order to know where you stand and crafting a vision which brings your top guys on board. Then comes the investment part. Creating actionable roadmaps, cross team governance structures and setting aside funds for your projects are key to the success of this stage. Now that we have the challenge and the way to go about surmounting it, its time to get our hands dirty.    Often the excitement about something new wears out just as fast and its important to maintain momentum. Many a times fatigue sets in because people aren’t adequately skilled or knowledgeable. And trial and error can lead to the employees at the ground level to give up. So appropriate training programs is a must have. It is also important to set the new behaviour in stone, by rewarding those who embrace it well. This will help them to become ambassadors of change as well. And finally, change is an iterative process. So monitor, measure and repeat!

  5. 5 out of 5

    Lanre Dahunsi

    Within the next ten years, industries, economies, and probably entire societies will be transformed by a barrage of technologies that until recently have existed only in science fiction, but are now entering and reshaping the business world. Becoming a Digital Master is challenging, but there has never been a better time. The longer you wait, the more difficult it will become In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditiona Within the next ten years, industries, economies, and probably entire societies will be transformed by a barrage of technologies that until recently have existed only in science fiction, but are now entering and reshaping the business world. Becoming a Digital Master is challenging, but there has never been a better time. The longer you wait, the more difficult it will become In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. Success in digital transformation is as much about what you don’t do as what you do. In the context of so many opportunities to digitize your business, it’s easy to become distracted by the latest shiny object. But when it comes to making real strategic commitments, investing real dollars, and involving real people, only a focused approach to digital transformation delivers real business value. Digital Masters Companies that struggle with becoming truly digital fail to develop digital capabilities to work differently and the leadership capabilities required to set a vision and execute on it. The firms that excel at both digital and leadership capabilities are Digital Masters. Digital Masters, in short, keep making digital technologies work for them even though the technologies themselves keep changing. Digital Masters excel at two essential capabilities. They build digital capabilities by rethinking and improving their business processes, their customer engagements, and their business models. They also build strong leadership capabilities to envision and drive transformation. Each dimension of capability is important on its own. Together, they make you a Digital Master. Digital Invetability The elements of the digital world—software, hardware, networks, and data—are pervading the business world, and they’re doing so quickly, broadly, and deeply. Regardless of industry or geography, businesses will become much more digitized in the future. It’s inevitable— so the time to start pursuing digital mastery is now. Chapter 1: WHAT IS DIGITAL MASTERY? If people knew how hard I worked to get my mastery, it wouldn’t seem so wonderful at all. —Michelangelo Digital Masters do more than just invest in digital capabilities. They create the leadership capabilities to get the most from their digital activities. Digital and Leadership Capability Digital Masters excel in two critical dimensions: the what of technology (digital capabilities) and the how of leading change (leadership capabilities). Digital Capabilities Digital Masters know where and how to invest in the digital opportunity. The size of the investment is not as important as the reason—and the impact. Digital Masters see technology as a way to change the way they do business—their customer engagements, internal operations, and even business models. To these companies, new technologies such as social media, mobility, and analytics are not goals to attain or signals to send their customers and investors. These technologies are tools to get closer to customers, empower their employees, and transform their internal business processes. Leadership Capabilities For Digital Masters, committed leadership is more than just a buzzword. It is the lever that turns technology into transformation. Executives in every Digital Master steered the transformation through strong top-down leadership: setting direction, building momentum, and ensuring that the company follows through. FOUR LEVELS OF DIGITAL MASTERY Beginners Beginners are just at the start of the digital journey. Many of them adopt a wait-and-see strategy, trying to gain certainty before they act. Some believe the digital opportunity is right for other industries, but not for theirs. Others lack the leadership to make something happen. As a result, Beginners have only basic digital capabilities. Fashionistas Fashionistas are not waiting to act. They buy every new digital bauble. They flaunt their technological trendiness but don’t change what’s behind the veneer. However, because they lack strong digital leadership and governance, they waste much of what they spend. Or they find that they need to reverse what they’ve done so that they can integrate and scale their capabilities. Conservatives Leaders in these companies don’t want to make mistakes that would waste their scarce time, effort, and money. This caution can be useful, especially in highly regulated industries such as health care and financial services. But it can also create a governance trap that focuses more on controls and rules than making progress. Digital Masters Digital Masters have overcome the difficulties that challenge their competitors. They know how and where to invest, and their leaders are committed to guiding the company powerfully into the digital future. They are already exploiting their digital advantage to build superior competitive positions in their industries. Digital Masters are 26 percent more profitable than their industry peers and generate 9 percent higher revenue from their physical assets. Chapter 2: CREATING A COMPELLING CUSTOMER EXPERIENCE One of the deep secrets of life is that all that is really worth doing is what we do for others.—Lewis Carroll Transforming the customer experience is at the heart of digital transformation. Digital technologies are changing the game of customer interactions, with new rules and possibilities that were unimaginable only a few years back. For Digital Masters, these new technologies are not goals to attain or signals to send to investors. Instead, the technologies are tools that can be combined to get closer to customers. Digital mastery goes well beyond websites and mobile apps to truly transform the customer experience and how you steer customers effortlessly through it. CHAPTER 3 : EXPLOITING THE POWER OF CORE OPERATIONS What lies behind you, and what lies in front of you, pales in comparison to what lies inside of you. —Ralph Waldo Emerson Digitally transforming operations requires a vision that extends beyond incremental tweaks. But it also requires something more. Transformation requires good data, available in real-time, to the people and machines that need it. For many companies, true operations transformation starts by overhauling legacy systems and information to provide a unified view of processes and data. CHAPTER 4: REINVENTING BUSINESS MODELS Do not quench your inspiration and your imagination; do not become the slave of your model. —Vincent van Gogh Executives in music, newspapers, and equity trading have already seen the radical upheavals that digital business model reinvention can bring to their industries. Industries ranging from insurance to education are starting to experience the same thing. Whatever your industry, you need to be on the forefront of challenging your current business model. Otherwise, someone else will. CHAPTER 5: CRAFTING YOUR DIGITAL VISION We do not need magic to transform our world. We carry all the power we need inside ourselves already. We have the power to imagine better. —J. K. Rowling Creating Transformative Ambitions Having a vision is not enough. The vision needs to be transformative. Incremental visions will limit the benefits that you can attain in your digital transformation. Even if you succeed, the most you’ll get is the incremental payoff. If digital is leading to radical changes in every industry, you can help your company by defining what a radically different digital future looks like. Your digital aspirations can be divided into three categories: substitution, extension, and transformation. Substitution Substitution is the use of new technology as an alternative or a replacement for substantially the same function that the enterprise already performs. Extension Extension significantly improves the performance or functionality of a product or process, without radically changing it. Transformation Transformation is the fundamental redefinition of a process or product through technology. CHAPTER 6: ENGAGING THE ORGANIZATION AT SCALE If my mind can conceive it, and my heart can believe it, I know I can achieve it. —Jesse Jackson

  6. 5 out of 5

    Greg

    This book is an outstanding account on how businesses transform into more profitable and viable sources of value using modern technology. It provides a vivid picture on how different types of firms face the disruptive changes across their respective industries. The authors of this book started by giving us a background on how having a set of digital capabilities and leadership capabilities are important to become digital masters. This was followed by the discussion on what it takes to have digit This book is an outstanding account on how businesses transform into more profitable and viable sources of value using modern technology. It provides a vivid picture on how different types of firms face the disruptive changes across their respective industries. The authors of this book started by giving us a background on how having a set of digital capabilities and leadership capabilities are important to become digital masters. This was followed by the discussion on what it takes to have digital capabilities. The next part was devoted to the different areas of leadership capabilities important to having a digitally driven firm. Here are the following reasons why I will purchase this book and read it again: 1. It will help me understand in macro perspective how organizations should respond to the call of digital change. 2. The authors presented a very compelling argument and ideas on how to be digitally prepared in this modern era. 3. This book is very entertaining in itself, especially with the way the authors presented a colorful picture on how each company discussed harnessed the power of leading digital. 4. This book is published by well-respected organization, Harvard Business Review Press. 5. It will help the readers prepare to become an agent of change towards helping their organization become digital masters.

  7. 4 out of 5

    Grzegorz

    Leading Digital is about setting and executing strategy of "going digital" or using new technology and innovation in customer engagement, internal processes optimization. The books lists some random examples of companies that according to the authors are "Digital Masters" - companies leading both in digital capabilities and leadership capabilities to execute the digital vision. There are some good examples from P&G, Starbucks, Codelco, Burberry. I liked especially the example from Codelco - a Chile Leading Digital is about setting and executing strategy of "going digital" or using new technology and innovation in customer engagement, internal processes optimization. The books lists some random examples of companies that according to the authors are "Digital Masters" - companies leading both in digital capabilities and leadership capabilities to execute the digital vision. There are some good examples from P&G, Starbucks, Codelco, Burberry. I liked especially the example from Codelco - a Chilean mining company. As a first step of "going digital" Codelco introduced autonomous mining machinery in shafts built by human miners and for human miners. The machinery is operated from the remote control center by specialized personnel. In second step the experience enabled them to build "no human needed" shafts in which only the autonomous and remotely controlled machinery operated. As you can imagine this allowed for vast cost optimizations due to lesser risks regarding safety and working conditions.

  8. 5 out of 5

    Parth Agrawal

    My views on this book is biased. What I felt is that learning from this book will be at its best if a person reads this while or after working in a IT sector. Lack of examples was another issue which makes this book hell lotta difficult to complete smoothly as whenever you read a concept it feels as if either it has been talked about before or what the hell is difference between the previous concept and present one!? My gains from this book were that i came across various such companies who were My views on this book is biased. What I felt is that learning from this book will be at its best if a person reads this while or after working in a IT sector. Lack of examples was another issue which makes this book hell lotta difficult to complete smoothly as whenever you read a concept it feels as if either it has been talked about before or what the hell is difference between the previous concept and present one!? My gains from this book were that i came across various such companies who were pioneer of their respective sectors and i hadn't heard of them yet.

  9. 4 out of 5

    Hannamari

    Leading Digital managed to describe what I as a consultant aim to achieve at work, and structure it into neat and useful lists. I found the approach focusing on large companies to be refreshing in the world of startup hype. Real examples (numerous and excellent) were, in my opinion, the beef of this book. As a sidenote, as for many American business books, I do think here too the pages could have been cut by half without much loss in content.

  10. 4 out of 5

    Sg

    A great book for organisations embarking on the path to becoming more digitally-minded. At its most fundamental, becoming digital is indeed firstly about having a vision of what it would look like - lots of ideas and case studies in this book to help you get started. If you already have a vision, roadmap, and your digital platform underway, this book may be too basic for you.

  11. 4 out of 5

    Bharath

    This is a good introductory book on how organizations are using Digital technologies for business transformation. There are a number of examples from diverse industries globally. However, I was hoping to find more longer term views and plans which is missing. A good read for an introduction..

  12. 4 out of 5

    Jean Corbel

    This book will offer you a wealth of quotes and situations. But unfortunately not much more as the content is not very rich beyond that. I invite you to read from HBR Press the Dual Transformation. you will learn much more to address the digital transformation in that excellent book.

  13. 5 out of 5

    Thang Tran

    This review has been hidden because it contains spoilers. To view it, click here. The book investigates the digital transformation inside big companies in a variety of fields, i.e. sports, fashion, logistics, pharmaceutical, mining, airlines, restaurant, insurance, etc., purposefully looking outside tech giants such as Google and Facebook. Contrary to popular belief that companies are catching up quickly to the waves of digital revolution, the author suggests that the number of companies that are strategically and wisely integrate technological innovation into their operation The book investigates the digital transformation inside big companies in a variety of fields, i.e. sports, fashion, logistics, pharmaceutical, mining, airlines, restaurant, insurance, etc., purposefully looking outside tech giants such as Google and Facebook. Contrary to popular belief that companies are catching up quickly to the waves of digital revolution, the author suggests that the number of companies that are strategically and wisely integrate technological innovation into their operation is very small. The unprepared ones, those who nominally and superficially integrate digital innovations, are not ready for the coming digital revolution at all. I find the author's summary of these groups very interesting: Beginner (those companies that are young, reluctant, less adventurous); Fashionistas (the companies that follow digital trends on the outside but fail to install real change from the inside); Conservatives (those with prudence and experience, but do not want to dally with technology, falling into the trap of rigid control and not seeing the bigger picture); Digital Masters (those companies that are agile at seeing innovations and integrating them deep inside the organization, being able to sustain long-term success through digital leadership and powerful "digitally transformed" operations --later on the author called it "digital vision"). I find these very applicable to seeing personal growth as well. I find myself asking: Have I been aware of the available digital aids for my personal development? Have I identified which one is feasible and which one is fads? Have I taken advantage of these innovations? Not only do these digital masters bring about and hone on their digital capabilities, they also zero in on leadership: begin with the top, then down to the level operation; hiring well and beyond the current industry; incubating talents; building the digital platform and the reward structure beyond financial rewards. What's interesting, you don't necessarily "disrupt" (yes, a very fashionable word in tech start-up world) the current competitors and industries. You can just use data analytics to your advantage and serve the current customers in a new way. Overall, adding value to the customers takes the priority (of course, trying to do that at the optimum operational profit; don't be wasteful). Companies should value digital technology but not stray from the business model; build technology inside the business vision and model. Technology can "remove obstacles" but it is not the end in itself. --- I think this overall message of the book refreshing. When it comes to leadership, building a team of committed believers seems very challenging. Reflecting on my own journey working inside a F&B company, I also find that it's hard to build a profitable and operationally hard-to-copy business model. Oftentimes we have to take the defensive stance, finding new ways just to slow down the decline of the existing business model. It's a competitive world out there. I think that readers, current or aspiring leaders of organizations, will find this book insightful. It's based on extensive research of more than 300 organizations globally, many of them are global brands i.e. Starbucks, Nike, Zara, UPS, Burberry, Air France, Codelco, etc. (The part about Codelco is a bit eye-rolling; it reads like the author is glamorizing this state-own Copper producing giant and the Chilean nationalization of copper. Yes, it is the world's biggest copper-producing player; it has made significant progress in moving physical labor to automation, but the author seems to brush aside the economic and political repercussions. I need further research.) Practical examples you can benefit from: the book shows how these resilient companies overcome brand crises, restore customer engagement and loyalty, and vamp up operational efficiency through the help of digital means (and indeed, digital thinking). If you're opening a new retail fashion shop, this book is helpful. E.g. how to put customer data gathering at the heart of customer experience; how to mesh physical and digital experiences in new ways. If your company plans to refocus or redefine the target customers, this book might be an interesting point to start. E.g. how a lagged-behind Burberry moved the target from aging baby-boomers to high-net-worth millennials in merging markets. This is a readable book and if you're digital-minded, take some time to read it. I highly recommend it.

  14. 5 out of 5

    Nishant Bhagat

    This book was released in 2014 and it is quite ironical that I finally read it only when I quit Capgemini. A extremely relevant book based on a study conducted by MIT and Capgemini, this book explores what it means when one says "Going Digital" . The study has classified companies into 4 quadrants as Conservatives, Beginners, Fashionistas and Digital Masters. Exploring each type through the lens of various real life cases this book does a splendid job in terms of explaining what "Going Digital" r This book was released in 2014 and it is quite ironical that I finally read it only when I quit Capgemini. A extremely relevant book based on a study conducted by MIT and Capgemini, this book explores what it means when one says "Going Digital" . The study has classified companies into 4 quadrants as Conservatives, Beginners, Fashionistas and Digital Masters. Exploring each type through the lens of various real life cases this book does a splendid job in terms of explaining what "Going Digital" really means. A part of the book gives you a Leader's Playbook for Digital Transformation. This part explores the areas you need to look at, to work towards a Digital transformation of your company. What I really liked here is that scorecards are provided for a lot of parameters and so If you just follow those then it will give you a great idea of your "As is" state versus your "To be" state. This practical aspect of the book makes it a worthwhile investment. Though the book does tend to ramble on a bit more in this section, I felt it was necessary. I believe that the authors had a vision to make this book a practical guide rather than a research report and boy have they succeeded. I would recommend this book to everyone as "Going Digital" is a reality and here to stay!

  15. 4 out of 5

    Lingyuxiu Zhong

    Maybe because this book is a few years old, I found most of it to be pretty obvious and basic. Part I on what digital mastery looks like and Part II on what the authors call leadership capabilities but really is how a company operates and executes on its strategy - barely skim the surface. As a reader, I don't need to be convinced the benefits of digital - after all that's why I picked up the book - but the authors never get very deep into how you actually get this shit done, not until part III Maybe because this book is a few years old, I found most of it to be pretty obvious and basic. Part I on what digital mastery looks like and Part II on what the authors call leadership capabilities but really is how a company operates and executes on its strategy - barely skim the surface. As a reader, I don't need to be convinced the benefits of digital - after all that's why I picked up the book - but the authors never get very deep into how you actually get this shit done, not until part III where some useful framework - frame, focus, mobilize and sustain - is introduced. That part I do appreciate and will revisit. Overall it felt like something written by a consultant who doesn't have a ton of experience implementing digital strategy but does a great job citing case examples :)

  16. 4 out of 5

    Ben Merton

    This book is a consultant’s sales pitch. It’s far too high-level to add meaningful value to a specific organisation, although it does lay out a perfectly sensible thought process. I slightly felt that if you needed to read a book like this to start the journey of digital transformation in your organization, you probably don’t know what you are doing. Nevertheless, Leading Digital is quite well researched and has some interesting empirical data about the economic advantages of digital transformatio This book is a consultant’s sales pitch. It’s far too high-level to add meaningful value to a specific organisation, although it does lay out a perfectly sensible thought process. I slightly felt that if you needed to read a book like this to start the journey of digital transformation in your organization, you probably don’t know what you are doing. Nevertheless, Leading Digital is quite well researched and has some interesting empirical data about the economic advantages of digital transformation. It’s worth reading if you want a very general overview of the what and the how this transformation can be done.

  17. 4 out of 5

    Gabrielė Grigaravičiūtė

    I had to read Leading Digital for the assignment I got at college and in the beginning I really enjoyed the reading. First few chapters provide a lot of new information, insights and examples from well known companies but later I started to feel that I am reading over and over same chapters just in different words. In the book you can find WHAT big companies made to achieve digital innovation but I missed deeper insights about HOW it was done. For me the book was too abstract but it can be a good I had to read Leading Digital for the assignment I got at college and in the beginning I really enjoyed the reading. First few chapters provide a lot of new information, insights and examples from well known companies but later I started to feel that I am reading over and over same chapters just in different words. In the book you can find WHAT big companies made to achieve digital innovation but I missed deeper insights about HOW it was done. For me the book was too abstract but it can be a good start if you are a beginner in digital innovations and looking for information what you need to implement innovations in a company.

  18. 5 out of 5

    Johannes Keil

    It's a very informative book which makes you think of business ideas or what you could do better in your own business. Despite that, it repeats its messages constantly, which makes it quite boring after a while. It looks a little bit like the author had ideas to fill around 80 pages, but wanted to sell a whole book, so he added additional examples and repeated his message in a never-ending mantra. The book could be compromised to 80-100 pages and then it would be great. It's a very informative book which makes you think of business ideas or what you could do better in your own business. Despite that, it repeats its messages constantly, which makes it quite boring after a while. It looks a little bit like the author had ideas to fill around 80 pages, but wanted to sell a whole book, so he added additional examples and repeated his message in a never-ending mantra. The book could be compromised to 80-100 pages and then it would be great.

  19. 4 out of 5

    Abhilash Gopalakrishnan

    Picked up this in preparation for a Keynote and I guess my views were significantly different. Having seen Asian Paints Paining estimation myself and visiting an advanced Painting store by them made sense to have them in the Digital Masters List. The fact that revenues drive the need for digital is clearly underlined. Moreover one fact I felt little less discussed is the reduction in inventory for many companies.An Essential read on the topic of Digital.

  20. 5 out of 5

    Lee

    Definitely one of the better digital books. It takes a really sensible approach guiding the read through the benefits of clearly defining your vision, before building strategy, through roadmap development, investment analysis and onto the change required to guide your organisation and partners through the digital journey.

  21. 5 out of 5

    Abhijit Gupta

    One of the best books if you want to understand what it means to 'go digital' for your business. It can serve as a reference guide to diagnosing what you should do for a digital transformation journey. The best part for me was that it does not just spout out global statements, but gives actionable, specific insights. All in all, a great read One of the best books if you want to understand what it means to 'go digital' for your business. It can serve as a reference guide to diagnosing what you should do for a digital transformation journey. The best part for me was that it does not just spout out global statements, but gives actionable, specific insights. All in all, a great read

  22. 5 out of 5

    Atif Shaikh

    Ofcourse the review is based on how useful the book was to me; very subjective. Nevertheless the book can be one third the size as multiple times the author kept on repeating similar narrative that made it hard to focus on the good parts. A bit of a painful read and personally not very inspired

  23. 4 out of 5

    MohamedMoniem

    A realistic overview and great insight. The authors had done a great job putting together a practical framework that leaders and executives could start leveraging it to lead the digital transformations.

  24. 4 out of 5

    Lalit Panda

    Very well written guide for CIOs and CDO's on how to vision, mobilize and execute digital transformations in large organizations using very detailed examples of successful cases. Thoughtful and practical with loads of insights. Very well written guide for CIOs and CDO's on how to vision, mobilize and execute digital transformations in large organizations using very detailed examples of successful cases. Thoughtful and practical with loads of insights.

  25. 5 out of 5

    Jordi Costa

    The premise of the book is strong and hard to ignore: tech strategy and digital advertising helping companies grow and become more efficient and competitive. But the layout and depth is poor. Too much consultant speak, superficial analysis and not enough details.

  26. 4 out of 5

    Faith Nhlapo

    Great and practical guide Brilliant book with loads supplementary research. The only book that I've read so far that gives a good balance between a tech perspective in business language Great and practical guide Brilliant book with loads supplementary research. The only book that I've read so far that gives a good balance between a tech perspective in business language

  27. 4 out of 5

    Peter

    A handbook of how to transform an organisation towards leadership and digital adeptness. It frames the question of digital mastery as a challenge of changing from a traditional leadership model to a both/and understanding of digital disruption technologies and organisational steering.

  28. 5 out of 5

    Joao Martins

    Very good insights and practical advice on digital transformation.

  29. 4 out of 5

    Jos Voskuil

    Good pragmatic book - connecting vision and execution well - not a dreamers book

  30. 5 out of 5

    Cian O

    A good read, interesting concepts, helpful stories - you get a real feel for what's going on in the world of Tech - note to self, read these as they come-out rather than 3-4 years later... lol A good read, interesting concepts, helpful stories - you get a real feel for what's going on in the world of Tech - note to self, read these as they come-out rather than 3-4 years later... lol

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