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West of Eden: The End of Innocence at Apple Computer

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Journalist Frank Rose provides a riveting, behind-the-scenes account of a business and a technology in tormoil. The fall of Steve Jobs, the visionary entrepreneur who founded Apple Computer, is also the story of a freewheeling California youth culture on a collision course with corporate America. Named one of the Ten Best Business Books of 1989 by BusinessWeek.


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Journalist Frank Rose provides a riveting, behind-the-scenes account of a business and a technology in tormoil. The fall of Steve Jobs, the visionary entrepreneur who founded Apple Computer, is also the story of a freewheeling California youth culture on a collision course with corporate America. Named one of the Ten Best Business Books of 1989 by BusinessWeek.

30 review for West of Eden: The End of Innocence at Apple Computer

  1. 5 out of 5

    Steve Sarrica

    Rose's book covers a lot of ground that has been covered in other books about Apple and Steve Jobs. "West of Eden" is well researched and well sourced. Despite having read widely in this area over the years, there is a lot in this book that is new to me. Well written with a conversational style that makes it a quick read. This is the story of Jobs and the damage he did prior to being forced out of Apple. For all of the good Jobs brought to the table, he was a divisive leader that choked off the A Rose's book covers a lot of ground that has been covered in other books about Apple and Steve Jobs. "West of Eden" is well researched and well sourced. Despite having read widely in this area over the years, there is a lot in this book that is new to me. Well written with a conversational style that makes it a quick read. This is the story of Jobs and the damage he did prior to being forced out of Apple. For all of the good Jobs brought to the table, he was a divisive leader that choked off the Apple II line (which was successful and paying the bills at Apple) long before the Mac ramped, mismanaged the Macintosh Office, and prematurely killed the Lisa when it's sales finally started to pick up when it was recast as the Macintosh XL. Of course, Steve would go on to his Next and Pixar days and would return to Apple in what became the most extraordinary second act in business history, but the picture painted here is uncompromising on his early faults. The human toll of the chaos at Apple is also clearly detailed. The careers that faced drastic changes or ended and the scores of "what ifs" about certain people, products, and technologies make for interesting speculation.

  2. 5 out of 5

    Robert Robinson

    There are books that I call "business narratives." These have the feeling of taking you inside the walls of the office, boardroom and sometimes, garage. West of Eden really dives deep into the dynamic relationships at Apple Computer with great insight into the history and corporate culture all leading to a tight, unbiased focus on that between Steve Jobs and John Scully. There are books that I call "business narratives." These have the feeling of taking you inside the walls of the office, boardroom and sometimes, garage. West of Eden really dives deep into the dynamic relationships at Apple Computer with great insight into the history and corporate culture all leading to a tight, unbiased focus on that between Steve Jobs and John Scully.

  3. 5 out of 5

    James

    An enjoyable romp through the ousting of Steve Jobs from the company he founded Well written and researched, an easy read and fascinating history of the silliness that can go on in corporate America alongside the almost religious fanaticism of many at Apple and on the original Macintosh team.

  4. 4 out of 5

    Steven Arenberg

    Interesting story of the early years of Apple, but too much detail in parts…and too much digression.

  5. 4 out of 5

    Donal

    Brilliant account of Job's genius and quixotic personality. Brilliant account of Job's genius and quixotic personality.

  6. 4 out of 5

    Vincent

    Apple doesnt want you to know about this nasty little book

  7. 4 out of 5

    Colmd

  8. 4 out of 5

    Graeme

  9. 4 out of 5

    Ohiowen

  10. 4 out of 5

    Jason

  11. 5 out of 5

    Casey

  12. 4 out of 5

    Gayle

  13. 5 out of 5

    Thomas A Bates

  14. 5 out of 5

    Thomas

  15. 5 out of 5

    Marc Mcdonald

  16. 5 out of 5

    Dan

  17. 5 out of 5

    Metin Ozsavran

  18. 5 out of 5

    Ryan Malesevich

  19. 5 out of 5

    Brandon

  20. 5 out of 5

    Dave Cheney

  21. 4 out of 5

    John

  22. 4 out of 5

    Kevin

  23. 5 out of 5

    John Sherman

  24. 5 out of 5

    Helen Andrews

  25. 4 out of 5

    Zecão

  26. 5 out of 5

    Stephen Hooker

  27. 4 out of 5

    Ona Marija

  28. 4 out of 5

    Brian Aden

  29. 5 out of 5

    Norma Vasquez

  30. 4 out of 5

    Phil Wilks

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