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Critical Business Skills for Success

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31 hours 23 mins Everyone wants to know: What does it take to reach success in business—the kind of success that lasts? It all comes down to a solid grasp of the fundamentals of business—the same kind that are taught to MBA students in many of the world's most prestigious business schools. Our comprehensive five-part, 60-lecture course, Critical Business Skills for Success, 31 hours 23 mins Everyone wants to know: What does it take to reach success in business—the kind of success that lasts? It all comes down to a solid grasp of the fundamentals of business—the same kind that are taught to MBA students in many of the world's most prestigious business schools. Our comprehensive five-part, 60-lecture course, Critical Business Skills for Success, is designed to give you just this kind of integrated, accessible introduction. Bringing together five prestigious and renowned business professors from some of America's top business schools, each of this course's five parts is a detailed look at a particular skill: strategy, operations, finance and accounting, organizational behavior, and marketing. Here in one place is an authoritative guide to the five essential disciplines that everyone, entry-level employees and CEOs alike, needs to master in order to reap rewards in today's complex marketplace. In each part, you'll learn about everything from key terms and methodologies to research-backed strategies and case studies involving some of the world's most influential companies. This kind of well-rounded business education is useful to anyone who works in a company of any size. Whether you're in a leadership position, just starting out, or somewhere in between, these skills will help you understand all of the functions of a business, not just your area of specialty. It's also a great resource to have even if you already have an MBA, as you can return to this course again and again for advice and clarification. Bringing the MBA experience right to you, Critical Business Skills for Success demystifies the secrets of business and gives you insights that will help you achieve your goals. (60 lectures | 31 minutes per lecture)


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31 hours 23 mins Everyone wants to know: What does it take to reach success in business—the kind of success that lasts? It all comes down to a solid grasp of the fundamentals of business—the same kind that are taught to MBA students in many of the world's most prestigious business schools. Our comprehensive five-part, 60-lecture course, Critical Business Skills for Success, 31 hours 23 mins Everyone wants to know: What does it take to reach success in business—the kind of success that lasts? It all comes down to a solid grasp of the fundamentals of business—the same kind that are taught to MBA students in many of the world's most prestigious business schools. Our comprehensive five-part, 60-lecture course, Critical Business Skills for Success, is designed to give you just this kind of integrated, accessible introduction. Bringing together five prestigious and renowned business professors from some of America's top business schools, each of this course's five parts is a detailed look at a particular skill: strategy, operations, finance and accounting, organizational behavior, and marketing. Here in one place is an authoritative guide to the five essential disciplines that everyone, entry-level employees and CEOs alike, needs to master in order to reap rewards in today's complex marketplace. In each part, you'll learn about everything from key terms and methodologies to research-backed strategies and case studies involving some of the world's most influential companies. This kind of well-rounded business education is useful to anyone who works in a company of any size. Whether you're in a leadership position, just starting out, or somewhere in between, these skills will help you understand all of the functions of a business, not just your area of specialty. It's also a great resource to have even if you already have an MBA, as you can return to this course again and again for advice and clarification. Bringing the MBA experience right to you, Critical Business Skills for Success demystifies the secrets of business and gives you insights that will help you achieve your goals. (60 lectures | 31 minutes per lecture)

30 review for Critical Business Skills for Success

  1. 4 out of 5

    David

    This series of business courses is worth every dollar I spent times A HUNDRED. I doubt I would've bought it if it had been priced that high, but that's only because I'm cheap :) The audiobook is broken up into five distinct segments - strategy, operations, accounting, organizational behavior, and marketing. Each of these segments is broken up further into a series of 30-60min sessions. What's amazing is that these professors aren't just rehashing old lessons - each session covers a key piece of th This series of business courses is worth every dollar I spent times A HUNDRED. I doubt I would've bought it if it had been priced that high, but that's only because I'm cheap :) The audiobook is broken up into five distinct segments - strategy, operations, accounting, organizational behavior, and marketing. Each of these segments is broken up further into a series of 30-60min sessions. What's amazing is that these professors aren't just rehashing old lessons - each session covers a key piece of the category being discussed and each professor brings his 'A' game. The sessions taught by professor Roberto were my favorite and are cram-packed with current examples from several different markets. Even the marketing section held my interest and had me taking some notes, and I've worked in marketing for more than 15 years. If this was an actual hardcover book, it would sit on my desk as a quick reference. I've got probably 2 dozen bookmarks in this thing and I've listened to some sessions three times to help the information really sink in. I want everyone to read it except my competition.

  2. 4 out of 5

    Albert

    This is an audiobook in the Great Courses collection I obtained through Audible. I started it because I found myself (in part) responsible for running a business but not knowing much about such an endeavor. MBA would be one solution to this problem, just not for me. I know a 35 hour recording would not do a multi year degree justice, but it did provide information way beyond what I had before I started, covering strategy, operations, finance and accounting, organizational behavior, and marketing This is an audiobook in the Great Courses collection I obtained through Audible. I started it because I found myself (in part) responsible for running a business but not knowing much about such an endeavor. MBA would be one solution to this problem, just not for me. I know a 35 hour recording would not do a multi year degree justice, but it did provide information way beyond what I had before I started, covering strategy, operations, finance and accounting, organizational behavior, and marketing. Funny thing learning about a subject I know little on: it's a lot more complex and multifaceted than I could have imagined. I learned concepts and methods I didn't know existed. Some of these I saw were easy to adapt into my business practice, while others were good to learn about but not readily applicable. I am glad for the general overview I received through this audiobook. The instructors were engaging and eloquent. Topics (yes, about business and finance!) were made interesting and understandable. This is an excellent resource to get a bearing on how to run a business. 5 stars.

  3. 5 out of 5

    Tri Le

    Comprehensive audiobook about a broad range of business skills, namely strategy, operations, finance, accounting, organizational behavior, and marketing. Both fundamentals and nuances are covered by knowledgeable and engaging lecturers. There is so much content and lessons to be learned that will help people grow. Highly recommend this book for those who want to get a wide breadth of the business world and want to sharpen their business skills.

  4. 5 out of 5

    Anna Lee Brown

    This is by far one of the best business books I have ever read. As someone who has run a successful multi-million dollar ecommerce business and now owns my own ecommerce business, this book is a must-read for all wanting to be an entrepreneur or already running their own company.

  5. 4 out of 5

    Derek Pankaew

    This book is literally a freakin' MBA in a book. Everything from finance to acquisitions, legal to HR, it covers pretty much everything. It is not an easy read. I'd often read one chapter, put it down, and not get back to it for days. That said, I loved the depth and breadth of the content. Definitely a book I'd recommend. This book is literally a freakin' MBA in a book. Everything from finance to acquisitions, legal to HR, it covers pretty much everything. It is not an easy read. I'd often read one chapter, put it down, and not get back to it for days. That said, I loved the depth and breadth of the content. Definitely a book I'd recommend.

  6. 5 out of 5

    Aaron Cash

    Detailed. Informative

  7. 5 out of 5

    Richard

    This was a good course. I listened to this as a "filler" book in between other things I was reading. It's long, at over 30 hours. I'd recommend it to anyone about to start an MBA program or as a refresher for any MBAs who have been out in the workforce for a while. Topics that would not have been very pertinent to my job a year ago (like Marketing) are enormously relevant to my current job. This was a good course. I listened to this as a "filler" book in between other things I was reading. It's long, at over 30 hours. I'd recommend it to anyone about to start an MBA program or as a refresher for any MBAs who have been out in the workforce for a while. Topics that would not have been very pertinent to my job a year ago (like Marketing) are enormously relevant to my current job.

  8. 4 out of 5

    Андрей Раяновский

    PUBLISHED BY: THE GREAT COURSES Copyright ©The Teaching Company, 2015 This course book is provided with all editions of Critical Business Skills for Success. It is 473 pages supplementing all 60 lectures which altogether total 31 hrs and 23 mins.

  9. 5 out of 5

    C.J. Scott

    A great resource to get you started with understanding the essential elements of business. Really useful if you want to do better in the business world. I especially liked the organisational development lectures

  10. 4 out of 5

    Nikola

    MBA in 40h

  11. 4 out of 5

    Alex Alapatt

    I used this book to “upgrade” my decade old MBA.

  12. 4 out of 5

    Elwin Kline

    "I really liked it." - 4 out of 5 star rating. What I expected to be a generalized self-help type book on business related topics for personal professional development... turned out to be so much more. This is probably the widest scope business related content I have ever been exposed to. Dr. Longenecker did an outstanding job in both presentation and overall material covered. The largest portion of this Great Course is very much so a deep dive down into business strategy. Very fun analysis cond "I really liked it." - 4 out of 5 star rating. What I expected to be a generalized self-help type book on business related topics for personal professional development... turned out to be so much more. This is probably the widest scope business related content I have ever been exposed to. Dr. Longenecker did an outstanding job in both presentation and overall material covered. The largest portion of this Great Course is very much so a deep dive down into business strategy. Very fun analysis conducted on all sorts of companies such as air lines, JC Penny, Apple, Intel, Trader Joes, Spotify, Netflix, Amazon, Blockbuster video, etc. What they did right, wrong, different, and key players along the way from service provider to customer base. The last ~30% or so was actually the content I originally desired. Leadership skills, strategies to overcome difficult scenarios down to the individual employee level, business psychology, etc. As someone who currently isn't a C-Level Executive for a large corporation or someone who plans on starting their own business anytime soon, the majority of this was pretty out of scope for me. But, I will say it was fun to learn about and definitely had me hooked to keep listening to what will happen next. In a sense, kind of like a historical business overview of highs and lows for companies over the past decade or so. Again, very informative and entertaining. One thing I do want to highlight that really stood out from the author was his view on Diversity and Inclusion (D&I). Going against the grain and what is deemed as politically correct, Dr. Longenecker actually speaks against D&I. "An abundance of diversity creates communication challenges for an organization." I thought about breaking down different scenarios such as personality demeanors, cultural differences, etc.... instead all I will say is this: The most qualified person for the job should be hired. Years of experience, educational credentials, and other truly tangible metrics should be the deciding factor over ethnicity, gender, or take your pick of whatever other category wants to be cherry picked. This particular topic hits a nerve for me being fully open and honest. I was not selected for a career opportunity, despite having numerically higher values in every competitive category for the role against others applying for the position.... I was told by my manager off the record that it was because I was the worst possible category to apply: a white male. I even politely confronted the individual who was selected over me, we bounced resumes off of each other, and even they were shocked and didn't understand what happened. For 100% transparency, the one selected was a Black/Hispanic mixed female. Again I want to highlight my manager pulling me off to the side and telling me why I wasn't selected, and this isn't just me being sour or anything else you would want to label me as. In closing, I say again: Whoever is the most qualified should be selected. I think that is what Dr. Longenecker was pointing at as well. Discrimination in its many forms is wrong, no matter which direction it travels. If someone where to speak outload with this particular view, in some circles would be essentially stoned to death for speaking against forced D&I. Respect for Dr. Longenecker for speaking his beliefs, despite it being potentially rubbing certain individuals the wrong way for a pretty sensitive topic. I should probably stop there. Back to the Great Course - Absolutely highly recommend. Just... expect very heavy business strategy for about 70% of the content and maybe 30% of stuff you can actually use in every day life at the office.

  13. 5 out of 5

    Robert Gebhardt

    While this is a very interesting and educational book, if read from the point of view of an entrepreneur trying to improve their own business, there are plenty of parts that can be skipped. Most entrepreneurs don't need to worry about hostile takeovers, their factory having to lay people off in France, or supply chain issues dealing with conflict minerals, etc. If you are in the services industry (as I am), listen to the first professor, but you can skip the second one (mostly about production o While this is a very interesting and educational book, if read from the point of view of an entrepreneur trying to improve their own business, there are plenty of parts that can be skipped. Most entrepreneurs don't need to worry about hostile takeovers, their factory having to lay people off in France, or supply chain issues dealing with conflict minerals, etc. If you are in the services industry (as I am), listen to the first professor, but you can skip the second one (mostly about production operations management). In the third one (Accounting), you can listen to the Managerial Accounting lecture, and, if you have any big investments, the time value of money. The fourth section is very good too, especially if you work in an organization (with other people). The last section (Marketing) is probably the most important. At least that's where I took the most notes.

  14. 4 out of 5

    Umar Farooq

    A very good introduction to different fields of business. There are four parts with lectures focusing on operations, marketing, evaluation and strategy for a business. It helped me see businesses and commerce activity around me in a new light. From small things like the logic of happy hours to the big things like the true extent of marketing for a product, there is no important aspect neglected. I found it to be very helpful as a self learner about finance and commerce. Still I had to read a bit A very good introduction to different fields of business. There are four parts with lectures focusing on operations, marketing, evaluation and strategy for a business. It helped me see businesses and commerce activity around me in a new light. From small things like the logic of happy hours to the big things like the true extent of marketing for a product, there is no important aspect neglected. I found it to be very helpful as a self learner about finance and commerce. Still I had to read a bit to understand certain topics like internal rate of return or net present value, so some initial knowledge is good to have.

  15. 5 out of 5

    Maneet

    Excellent book. More like a course since I read it as an audiobook. Covers the expanse of running a modern business. I have done a MBA and yet I found it a good revision. Was helpful in getting up to date with new business approaches and strategies. Quite a few technology related examples as well. It helps if you read it in bits because this is a mix of varied aspects of business. Mull over what you learn, read up on more examples yourselves, and apply the learnings to your experience. Take notes Excellent book. More like a course since I read it as an audiobook. Covers the expanse of running a modern business. I have done a MBA and yet I found it a good revision. Was helpful in getting up to date with new business approaches and strategies. Quite a few technology related examples as well. It helps if you read it in bits because this is a mix of varied aspects of business. Mull over what you learn, read up on more examples yourselves, and apply the learnings to your experience. Take notes and save bookmarks. Well put together and narrated in an easy to understand and friendly tone. A must listen for business professionals.

  16. 4 out of 5

    Martin

    This was a long reading (actually listening, as I listened to an audio book). The first half of the book wasn't much interesting to me but the rest of the book was excellent - financial analysis, marketing and advertising, great topics and excellent insights. A truly MBA course. I loved insights to marketing research and why many companies failed their campaigns and some went even bankrupt as they failed to identify the most important part of why they are in the business. I am glad I listened to This was a long reading (actually listening, as I listened to an audio book). The first half of the book wasn't much interesting to me but the rest of the book was excellent - financial analysis, marketing and advertising, great topics and excellent insights. A truly MBA course. I loved insights to marketing research and why many companies failed their campaigns and some went even bankrupt as they failed to identify the most important part of why they are in the business. I am glad I listened to the end of the book and plan on revisiting it again sometimes in the future.

  17. 4 out of 5

    Todd Decker

    I don't read many business books. I'm interested in economics and it's necessary for me to apply business skills in my career but I find most books on business to be kind of gimmicky and my Dilbert-style BS meter is set pretty high. This audiobook however was very academic and no nonsense. It covers all the essential subjects: strategy, operations, finance and accounting, organizational behavior, and marketing. This is one "business book" I can heartily endorse. I don't read many business books. I'm interested in economics and it's necessary for me to apply business skills in my career but I find most books on business to be kind of gimmicky and my Dilbert-style BS meter is set pretty high. This audiobook however was very academic and no nonsense. It covers all the essential subjects: strategy, operations, finance and accounting, organizational behavior, and marketing. This is one "business book" I can heartily endorse.

  18. 4 out of 5

    Nick Armstrong

    32 hours of incredibly comprehensive lessons... loved it. The finance part went way off the rails (still really useful and interesting, but not helpful for solopreneurs or folks not investing/wanting to buy/value companies), but the logistics, research, operations, and marketing portions were spot-on.

  19. 5 out of 5

    Robert Kunder

    This is not as great of a book as everybody describes. It is solid ground, but if you have background in economics it is just repeating of what you already should know and also more in depth. There were some nice information, but.... What I really appretiate is part about Marketing with examples that are great. That part deserves 5 stars because it communicates important points very well

  20. 5 out of 5

    Aylya

    I would recommend this book to everyone that is interested to know more about business. It have something for everyone. I personally enjoyed the most the operations bit, but that's due to the nature of my job. I also enjoyed all the rest of the parts, definitely will come back and listen to it again. I would recommend this book to everyone that is interested to know more about business. It have something for everyone. I personally enjoyed the most the operations bit, but that's due to the nature of my job. I also enjoyed all the rest of the parts, definitely will come back and listen to it again.

  21. 4 out of 5

    Sina Jafarzadeh

    This (audio)book basically teaches everything you need to know to run a business, no matter if you are the only employee in your business or if it is a large company. The course materials could be dense in information and hard to fully retain during listening to the audiobook, but I still learned quite a lot from it even as a casual listener.

  22. 5 out of 5

    Matías

    Very complete course for introducing yourself into the corporate world. The chapters on economy and finances that include a brief intro on how to read financial statements is worth every second and should be made into its own course.

  23. 5 out of 5

    Tai Tai

    Did need the section on leading/working in an organization but overall extremely useful and informative

  24. 5 out of 5

    Maïkel Vandorpe

    Good summary for people who have done an MBA

  25. 5 out of 5

    Melanie

    That one took a while but it was definitely worth it.

  26. 5 out of 5

    Bolelang

    This is the type of reading to remind yourself what you learnt at the business school.

  27. 5 out of 5

    John Randall

    Excellent introduction to necessary business skills covering all key areas. This is another of the Great Courses lecture series. Wish I had been exposed to this much earlier in my career!

  28. 4 out of 5

    Sabeshwaran

    good

  29. 5 out of 5

    Martin

    Very complex with much information. I will probably come back to this and go through it again. And will follow the PDF companion as well.

  30. 5 out of 5

    Pétur Eyþórsson

    Liked some chapters, others not so much

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