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mobilized: An Insider's Guide to the Business and Future of Connected Technology

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Mobilized An Insider's Guide to the Business and Future of Connected Technology Mobile technology has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created Mobilized An Insider's Guide to the Business and Future of Connected Technology Mobile technology has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to our sense of beauty but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest needs, both as individuals and as members of communities. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience and use that data to refine and improve their products. Great mobile products replicate and amplify human behavior and interaction, writes Moatti. They don't replace human relationships; they enhance them. A strategy manual rather than a technical treatise, Mobilized includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for business success in the mobile era. Until now. "


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Mobilized An Insider's Guide to the Business and Future of Connected Technology Mobile technology has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created Mobilized An Insider's Guide to the Business and Future of Connected Technology Mobile technology has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to our sense of beauty but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest needs, both as individuals and as members of communities. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience and use that data to refine and improve their products. Great mobile products replicate and amplify human behavior and interaction, writes Moatti. They don't replace human relationships; they enhance them. A strategy manual rather than a technical treatise, Mobilized includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for business success in the mobile era. Until now. "

30 review for mobilized: An Insider's Guide to the Business and Future of Connected Technology

  1. 4 out of 5

    Matthew Houston

    SC Moatti has successfully taken her knowledge of mobile technology and written a book that everyone can understand.

  2. 5 out of 5

    Yahia El gamal

    The author is clearly very experienced, smart and has lots of knowledge. However, the book falls parts in one major aspect: The analogy to the Body, Mind, and Spirit Trilogy is extremely forced and inconsistent. I appreciate the effort the of building a structure for what differentiate the good from the rest, but the way it was presented is not convincing at all and the mapping of Mind, Spirit is arbitrary at best. The good part is that the book has great analyses of products and services and gr The author is clearly very experienced, smart and has lots of knowledge. However, the book falls parts in one major aspect: The analogy to the Body, Mind, and Spirit Trilogy is extremely forced and inconsistent. I appreciate the effort the of building a structure for what differentiate the good from the rest, but the way it was presented is not convincing at all and the mapping of Mind, Spirit is arbitrary at best. The good part is that the book has great analyses of products and services and great pointers to other books that seem more promising. It's a short/light book that I didn't spend a lot of time reading (and wouldn't recommend anyone to take it very seriously). The bottomline is, the book is potentially inspiring, but probably disappointing.

  3. 4 out of 5

    Yana Kunitsky

    The book has lots of business cases from the real mobile apps development process like Trulia app for example. Being a Mobile Product manager myself I see the book as an extended knowledge on the user acquisition, mobile marketing and mobile strategy. I visited a number of ProductsThatCounts events in San Francisco and some of the topics from the book were covered on the meetup events that the author is leading. I would definitely recommend 'Mobilized' to mobile industry professionals. The book has lots of business cases from the real mobile apps development process like Trulia app for example. Being a Mobile Product manager myself I see the book as an extended knowledge on the user acquisition, mobile marketing and mobile strategy. I visited a number of ProductsThatCounts events in San Francisco and some of the topics from the book were covered on the meetup events that the author is leading. I would definitely recommend 'Mobilized' to mobile industry professionals.

  4. 5 out of 5

    Joe

    I was fortunate to pre-read much of this book. SC Moatti shares a ton of insight about the world of mobile and where it is headed. Excellent read for anyone working in or interested in the space.

  5. 5 out of 5

    Alvin

    A Staggeringly Insightful Analysis of the Mobile Revolution Gotta love learning about this rapid change in culture and business from one who pioneered it. The author has you appreciating the power, beauty and utility of mobility as an ideal amplification of our human spirit - deeply personal, connected and immediate. Besides being beautifully written, the book is highly philosophical, forward thinking and engaging from the first page. I’m skeptical about reading books on technology but this one’s A Staggeringly Insightful Analysis of the Mobile Revolution Gotta love learning about this rapid change in culture and business from one who pioneered it. The author has you appreciating the power, beauty and utility of mobility as an ideal amplification of our human spirit - deeply personal, connected and immediate. Besides being beautifully written, the book is highly philosophical, forward thinking and engaging from the first page. I’m skeptical about reading books on technology but this one’s a must read because it’s also about design, the direction of business in general and the new, personal way in which we interact with the boundless phone technology that’s in our pockets.

  6. 5 out of 5

    Patrick Pilz

    Let's say you are a product manager, and your product missed the boat on mobile apps. Your boss calls you at home in San Diego, and asks you to fly to a all-hands-on-deck meeting the next morning in Chicago. The best thing you may be able to do to prepare yourself is reading this book, with enough time to spare before arrival, to dream up the application for your business. More a booklet than a book, S.C. Moatti has lots of experience to share and distills the essential features of mobile applica Let's say you are a product manager, and your product missed the boat on mobile apps. Your boss calls you at home in San Diego, and asks you to fly to a all-hands-on-deck meeting the next morning in Chicago. The best thing you may be able to do to prepare yourself is reading this book, with enough time to spare before arrival, to dream up the application for your business. More a booklet than a book, S.C. Moatti has lots of experience to share and distills the essential features of mobile applications down to a very short, illuminating and informative way. A good, not stellar book, enjoyable only for people faced with the task of designing successful apps for the mobile economy. This not a technical book.

  7. 5 out of 5

    Andy Febrico Bintoro

    This is a framework or a set of philosophical rules to make a great mobile app. Many things vague here, so I said it as philosophical, but we could understand it and meditate to our problems. This book useful mainly for app developers mainly as a basic guideline to make a better mobile app.

  8. 4 out of 5

    De-de Mulligan

    This book entails the importance of responsive websites and apps. Even though the data is a couple of years old, it's still relevant if you're trying to convince senior management to move to mobile. This book entails the importance of responsive websites and apps. Even though the data is a couple of years old, it's still relevant if you're trying to convince senior management to move to mobile.

  9. 4 out of 5

    hagar elnajjar

    كتاب جميل ومهم الي حابب يتعرف عى ثورة الهواتف المحمولة

  10. 4 out of 5

    元伟 陈

    A good guide on user experience for mobile applications and hardware.

  11. 5 out of 5

    Shenard Robinson

    Awesome book on the realty of technology and humanity.

  12. 4 out of 5

    Gabit

    I liked Moatti's holistic approach to the mobile world and the world that "mobilization" has been creating. Her overview is especially valuable since she has been personally involved in sticking others to their phones from the heydays of Nokia. I hope that we will get to read more works by Moatti. I liked Moatti's holistic approach to the mobile world and the world that "mobilization" has been creating. Her overview is especially valuable since she has been personally involved in sticking others to their phones from the heydays of Nokia. I hope that we will get to read more works by Moatti.

  13. 5 out of 5

    Gina

    I received this book as a First Read. It has a few interesting case studies and raises some interesting points. However, the book is exceptionally dry and lacks passion. It also reads more like a series of Reddit posts (including TLDR) than a book.

  14. 5 out of 5

    Sharon Markowitz

    Must read for anyone involved or interested in how mobile works. I read this book with my audible app. This was an easy read with concepts that were supported by real world cases. In this book there are principles that I could apply today to my business. Highly recommended.

  15. 5 out of 5

    Yann Kronberg

    An excellent book for readers that are new to this space or expert. I find the real life examples particularly interesting. Highly recommended!!!

  16. 5 out of 5

    Aarif Billah

    I would rated this book at awesome 7/10 ★ . https://aarifbillah.com/book-review-m... I would rated this book at awesome 7/10 ★ . https://aarifbillah.com/book-review-m...

  17. 5 out of 5

    Vrushali Paunikar

    Short, fun, and actionable read on mobile strategy. I really the way SC writes. Really easy to digest the information.

  18. 4 out of 5

    Brian

  19. 5 out of 5

    Ugljesa Eric

  20. 5 out of 5

    Paul

  21. 4 out of 5

    Mo'az Mohsen

  22. 4 out of 5

    Javier Lovelyn

  23. 4 out of 5

    Sebastian Stankiewicz

  24. 5 out of 5

    Dennis Morgan Jr.

  25. 4 out of 5

    Bryanna Raquel

  26. 5 out of 5

    Sarah

  27. 5 out of 5

    Hardik Agrawal

  28. 5 out of 5

    Matthew

  29. 4 out of 5

    Marta kubas

  30. 4 out of 5

    Sergio

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