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Beyond Your LOGO: 7 Brand Ideas That Matter Most for Small Business Success

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There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain. Your small business' brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of any There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain. Your small business' brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it's critical that you do everything possible to ensure that your customers' experiences are amazing. Beyond Your Logo delivers 7 strategic ideas with loads of free and low-cost tactics and resources you can implement and use immediately. And, you don't need any marketing or branding experience to benefit from the guidance Elaine gives you! Whether you own an existing small business, work for one, or are starting a new one, learn the concepts and tools that can take your company well Beyond Your Logo. HERE ARE SOME OF THE THINGS READERS WILL LEARN: -What a brand is and why building a strong one is essential to small business success -How to put customers at the center of every action -Where to find low or no-cost marketing and branding help for your small business -Why and how professionalism pays off -How being nimble and quick is an advantage to small businesses -What Small Business Social Responsibility (SBSR) is and how to practice and benefit from it -Why developing a small business marketing and branding strategy is important for success The book includes: -A complete guide for developing your company's marketing and branding strategy -Both American and Canadian resources and references -Downloadable Bonus Material -Charts/graphics -Testimonials from bestselling business authors and marketing thought leaders -Publisher's Cataloging-In-Publication Data for libraries (print edition) -Readers' Favorite Five Star Award


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There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain. Your small business' brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of any There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain. Your small business' brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it's critical that you do everything possible to ensure that your customers' experiences are amazing. Beyond Your Logo delivers 7 strategic ideas with loads of free and low-cost tactics and resources you can implement and use immediately. And, you don't need any marketing or branding experience to benefit from the guidance Elaine gives you! Whether you own an existing small business, work for one, or are starting a new one, learn the concepts and tools that can take your company well Beyond Your Logo. HERE ARE SOME OF THE THINGS READERS WILL LEARN: -What a brand is and why building a strong one is essential to small business success -How to put customers at the center of every action -Where to find low or no-cost marketing and branding help for your small business -Why and how professionalism pays off -How being nimble and quick is an advantage to small businesses -What Small Business Social Responsibility (SBSR) is and how to practice and benefit from it -Why developing a small business marketing and branding strategy is important for success The book includes: -A complete guide for developing your company's marketing and branding strategy -Both American and Canadian resources and references -Downloadable Bonus Material -Charts/graphics -Testimonials from bestselling business authors and marketing thought leaders -Publisher's Cataloging-In-Publication Data for libraries (print edition) -Readers' Favorite Five Star Award

34 review for Beyond Your LOGO: 7 Brand Ideas That Matter Most for Small Business Success

  1. 4 out of 5

    Nose In A Book

    I get bombarded on Twitter and other social media platforms by these so called experts touting "Brand Awareness" and many other marketing buzzwords all of the time. I took a chance of this and it's nothing more than a collection of common-sense things we'd all do anyway, and stuff that has been talked and written about for years. If you've ever read a book that covers anything at all about branding, or seen a 10 minute segment on a TV show, then you've heard all of this before. I get bombarded on Twitter and other social media platforms by these so called experts touting "Brand Awareness" and many other marketing buzzwords all of the time. I took a chance of this and it's nothing more than a collection of common-sense things we'd all do anyway, and stuff that has been talked and written about for years. If you've ever read a book that covers anything at all about branding, or seen a 10 minute segment on a TV show, then you've heard all of this before.

  2. 4 out of 5

    Dennis Fischman

    You can't turn over a rock these days without finding someone talking about "branding." Most of them make it a mystery. Elaine Fogel makes it simple. If you are just starting out, this book will help you organize your business so that your every move says something about you that your customers like. If you're a going concern, read this book for the helpful reminders and for the exhaustive lists of actions you can take to improve. Nonprofit organizations can also learn from this book. By remembe You can't turn over a rock these days without finding someone talking about "branding." Most of them make it a mystery. Elaine Fogel makes it simple. If you are just starting out, this book will help you organize your business so that your every move says something about you that your customers like. If you're a going concern, read this book for the helpful reminders and for the exhaustive lists of actions you can take to improve. Nonprofit organizations can also learn from this book. By remembering that your "customers" include both your funders and your clients, you can translate Elaine's advice and use it for your work.

  3. 4 out of 5

    Ms. Reader

    I received this book from Goodreads First Reads, in exchange for an honest review.... Simple, straight-to-it, and very easy to read! This book was interesting, provided a lot of excellent information/advice/tips, and overall was decently written. A very solid and beneficial read.

  4. 5 out of 5

    Elaine Fogel

    Full disclosure: This is my own book! :) In order to add it to existing lists, I included it myself. I am so excited to share it with Goodreads readers. I hope you find it valuable.

  5. 5 out of 5

    Pyang

  6. 5 out of 5

    Christopher Villarin Panares

  7. 4 out of 5

    Frederick Rotzien

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    Edward Reinholtz

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    Amie Gibson

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    Cynthia Schwarzer

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    Rosalie

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    Stacia Chappell

  13. 5 out of 5

    Zandt McCue

  14. 5 out of 5

    Rebecca

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    Todd Rumsey

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    Brenda Hoffman

  17. 5 out of 5

    Aimee

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    Brooke

  19. 5 out of 5

    Amanda

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    Suzy Tadych

  21. 4 out of 5

    Coleen

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    Pamela Miller

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    D

  24. 5 out of 5

    Tim

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    Matthew Foster

  26. 4 out of 5

    Lala's Library

  27. 4 out of 5

    Andrew Parrish

  28. 5 out of 5

    Samantha Taylor

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    Diana

  30. 4 out of 5

    Janea Robinson

  31. 5 out of 5

    Ted

  32. 5 out of 5

    Eric

  33. 4 out of 5

    Amber Griffith

  34. 5 out of 5

    Anton

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