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Why Sell Tacos in Africa?: 16 life-changing business strategies you can use anywhere, from the man who turned $400 into $200 million

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What is a self-made man or woman? Ever thought about it? Success is not a straight-line deal. There is no A-to-Z path, and there are no magic beans that will carry you upward overnight. Have you ever wondered how to start, scale up, build teams, and flourish in an uncontested market? I can tell you. I did it. In 1992, I landed in Estonia with $400 in my pocket. There, I di What is a self-made man or woman? Ever thought about it? Success is not a straight-line deal. There is no A-to-Z path, and there are no magic beans that will carry you upward overnight. Have you ever wondered how to start, scale up, build teams, and flourish in an uncontested market? I can tell you. I did it. In 1992, I landed in Estonia with $400 in my pocket. There, I discovered a truth that changed my life and the way I conducted business: You can make a lot of money as an entrepreneur by moving decisively in blue-sky markets - markets where you face very little competition and the tide can carry you to riches. Over the next decade and a half, I built a portfolio of businesses worth $200 million. Now, I want to share the paths that led me to success, passing on my knowledge to you. In Why Sell Tacos in Africa? I explain sixteen principles that allowed me to drive such tremendous growth. May you, too, find a blue-market and watch your business soar.


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What is a self-made man or woman? Ever thought about it? Success is not a straight-line deal. There is no A-to-Z path, and there are no magic beans that will carry you upward overnight. Have you ever wondered how to start, scale up, build teams, and flourish in an uncontested market? I can tell you. I did it. In 1992, I landed in Estonia with $400 in my pocket. There, I di What is a self-made man or woman? Ever thought about it? Success is not a straight-line deal. There is no A-to-Z path, and there are no magic beans that will carry you upward overnight. Have you ever wondered how to start, scale up, build teams, and flourish in an uncontested market? I can tell you. I did it. In 1992, I landed in Estonia with $400 in my pocket. There, I discovered a truth that changed my life and the way I conducted business: You can make a lot of money as an entrepreneur by moving decisively in blue-sky markets - markets where you face very little competition and the tide can carry you to riches. Over the next decade and a half, I built a portfolio of businesses worth $200 million. Now, I want to share the paths that led me to success, passing on my knowledge to you. In Why Sell Tacos in Africa? I explain sixteen principles that allowed me to drive such tremendous growth. May you, too, find a blue-market and watch your business soar.

30 review for Why Sell Tacos in Africa?: 16 life-changing business strategies you can use anywhere, from the man who turned $400 into $200 million

  1. 4 out of 5

    Kwang Wei Long

    Bought the book off Amazon because i found the introduction to be interesting and wanted to find out more. Book is brief and can be finished in a seating. Author covers many key ideas of entrepreneurship that can be appreciated if one has relevant knowledge or experience but can be a bit hard to connect the dots for inexperience people. Overall an interesting read with key concepts of a business having a greater chance of success by targeting blue-sky market.

  2. 5 out of 5

    Pedro Henriques

    Easy reading/listening. Feels like an entrepreneur self-help book that states mostly trivialities. Interesting thoughts on keeping most of the equity and advocating a solo entrepreneur perspective, somewhat a contrarian view to most startups nowadays. Also, a key (possibly obvious but overlooked) takeaway is hiring for motivation and grit.

  3. 5 out of 5

    Benjamin

    Lacking substance, a business book for teenagers not for anyone seriously considering building a business.

  4. 5 out of 5

    Elliott Palous

    If you've got common sense the book will come as no surprise but non the less a great way to start confirming ones hypothesis on venturing out to uncharted land If you've got common sense the book will come as no surprise but non the less a great way to start confirming ones hypothesis on venturing out to uncharted land

  5. 5 out of 5

    Ms. ArdentCap

    Straight-forward advice No-nonsense advice for anyone wanting to follow his or her own path in the world of entrepreneurship. Great read!! Highly recommended.

  6. 5 out of 5

    Marek

    Very good business tips from a man who came to Estonia with no money and he had just a motivation to do something. I think every business owner should read this book and follow these tiny steps which lead to bigger success.

  7. 4 out of 5

    Nex Juice

    Important information. I didn't need to read the entire (tiny) book - the last chapter or 2 summed it up pretty well. Look for blue sky markets and avoid hot markets. Right now a hot market would be social media marketing and a blue sky market would be tacos in Africa. lol! Important information. I didn't need to read the entire (tiny) book - the last chapter or 2 summed it up pretty well. Look for blue sky markets and avoid hot markets. Right now a hot market would be social media marketing and a blue sky market would be tacos in Africa. lol!

  8. 4 out of 5

    David Kau

    A fantastic read! Will read again soon and buy for friends / business partners as a gift. Great for South African Entrepreneurs that are still scared of taking their businesses into Africa. Goes well with '101 Ways To Make Money In Africa'. A fantastic read! Will read again soon and buy for friends / business partners as a gift. Great for South African Entrepreneurs that are still scared of taking their businesses into Africa. Goes well with '101 Ways To Make Money In Africa'.

  9. 5 out of 5

    Lawrence Ang

  10. 5 out of 5

    Tom Leach

  11. 4 out of 5

    Lacy Soria

  12. 5 out of 5

    Yk Chia

  13. 4 out of 5

    Paul

  14. 4 out of 5

    Marcio santos

  15. 5 out of 5

    Tommy Antonino

  16. 4 out of 5

    Ish

  17. 5 out of 5

    Spencer

  18. 4 out of 5

    Alex Kinch

  19. 4 out of 5

    fatmata kabba

  20. 5 out of 5

    Farmer

  21. 5 out of 5

    Daniel Doe Agbetorwoka

  22. 5 out of 5

    Joel Olson

  23. 5 out of 5

    miss s e hill

  24. 5 out of 5

    Raoul Dawda

  25. 4 out of 5

    Ian Niemeyer

  26. 4 out of 5

    Spencer Ulrich

  27. 5 out of 5

    Tobias

  28. 5 out of 5

    Vitek Hoch

  29. 4 out of 5

    Riley

  30. 4 out of 5

    kai

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