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Do Open: How a Simple Email Newsletter Can Transform your Business

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How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt who has based his entire marketing strategy around a sim How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: Why giving is your secret to success How to get people's attention when time is your biggest competitor Why creating beats sharing How a small team can win Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.


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How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt who has based his entire marketing strategy around a sim How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: Why giving is your secret to success How to get people's attention when time is your biggest competitor Why creating beats sharing How a small team can win Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

30 review for Do Open: How a Simple Email Newsletter Can Transform your Business

  1. 5 out of 5

    Puella Sole

    Ako pravite i volite njuzltere, ova bi vam knjiga mogla biti zanimljiva. Meni svakako jeste. Sadrži priču kompanije koja je oporavila svoj posao upravo zahvaljujući inspirativnom i pametno kreiranom njuzleteru. Knjiga nije bazirana na hrpi nekih konkretnih savjeta (realno, svaki njuzleter je priča za sebe, stvar koja zavisi od onoga što želite njima postići i prirode onoga o čemu u njemu pišete), već je zamišljenja kao prikaz iskustva koje bi moglo i drugima biti korisno. Bonus: knjiga izgleda o Ako pravite i volite njuzltere, ova bi vam knjiga mogla biti zanimljiva. Meni svakako jeste. Sadrži priču kompanije koja je oporavila svoj posao upravo zahvaljujući inspirativnom i pametno kreiranom njuzleteru. Knjiga nije bazirana na hrpi nekih konkretnih savjeta (realno, svaki njuzleter je priča za sebe, stvar koja zavisi od onoga što želite njima postići i prirode onoga o čemu u njemu pišete), već je zamišljenja kao prikaz iskustva koje bi moglo i drugima biti korisno. Bonus: knjiga izgleda odlično. I da, čita se veoma brzo, gotovo bez pauze.

  2. 4 out of 5

    Colona Public Library

    This is a great book for a small business or a new entrepreneur who is wanting to improve their business newsletters. David Hieatt really uses concise language that is understanding to the layman. He includes tons of tips on how to organize your newsletter and what to include in it. I also loved the cartoons that are scattered through out this book. If you are thinking about re-organizing your business or starting a new one, I would definitely read this book before you start. ~April

  3. 4 out of 5

    Anastasiya Mozgovaya

    short, but useful. i love hieatt`s perspective on how meaningful a newsletter can be. short, but useful. i love hieatt`s perspective on how meaningful a newsletter can be.

  4. 5 out of 5

    Martyna

    An easy read with some timely reminders and great actionable points, it will live on my desk now. First time learning about EMV (Emotional Marketing Value)

  5. 5 out of 5

    Kate McGhee

    I really love the way David Hieatt writes and presents his thinking. There's such a true sense of passion, without being overbearing. It's like having a 30 min chat with your most inspiring and energising colleague or mentor. This book is a must for anyone whose work or hobby touches digital and content marketing. Tons of great advice and references to resources. While the title might seem narrow in focus, the steps used to create a successful newsletter apply to all forms of modern communication I really love the way David Hieatt writes and presents his thinking. There's such a true sense of passion, without being overbearing. It's like having a 30 min chat with your most inspiring and energising colleague or mentor. This book is a must for anyone whose work or hobby touches digital and content marketing. Tons of great advice and references to resources. While the title might seem narrow in focus, the steps used to create a successful newsletter apply to all forms of modern communication and copywriting. There is some great actionable advice and helpful checklists included, as well as generous tips on good digital resources. I feel, just like Do Purpose, that this is a reference book that I'm going to keep handy and refer to time after time.

  6. 4 out of 5

    Jordan

    Pop-Rocks and sand. I gave it three stars because 90% of it is garbage. It’s the kind of post-corporate, vapid yet emotionally engaging “content” writing that marks something as stuck in a box between 2008 and 2015. It mentions Gary Vanderchuck as someone worth thinking about. It advises that you write like people talk, rather than writing like *you* talk. The design is painful and bland (how *the fuck* do you make pencil marks on a maroon page?) and conjures twenty-somethings more concerned wit Pop-Rocks and sand. I gave it three stars because 90% of it is garbage. It’s the kind of post-corporate, vapid yet emotionally engaging “content” writing that marks something as stuck in a box between 2008 and 2015. It mentions Gary Vanderchuck as someone worth thinking about. It advises that you write like people talk, rather than writing like *you* talk. The design is painful and bland (how *the fuck* do you make pencil marks on a maroon page?) and conjures twenty-somethings more concerned with facile engagement metrics on Instagram than someone who cares to find a tribe. The remaining 10% is powerfully insightful wisdom and actionable imperatives. This is the text that focuses on the tribe. If you’re at all interested in a newsletter it is worth reading. It will take you 30 minutes at most. It could’ve been a three panel pamphlet, though I suppose wading through the swamp makes the treasure more appealing.

  7. 4 out of 5

    Steve Dimmick

    A one-sitting reading that you'll keep coming back to Really enjoyed reading this. Could, and might well, just read it all over again. Hieatt practices what he preaches in honouring his 'write like you talk' mantra. It's a page turner. And having grabbed it early this morning, I'd finished it before the school run. That's not too say the content are lightweight: everything is robust, and my Kindle is packed with highlights and notes for me to come back to. It is just so readable. Recommended for: f A one-sitting reading that you'll keep coming back to Really enjoyed reading this. Could, and might well, just read it all over again. Hieatt practices what he preaches in honouring his 'write like you talk' mantra. It's a page turner. And having grabbed it early this morning, I'd finished it before the school run. That's not too say the content are lightweight: everything is robust, and my Kindle is packed with highlights and notes for me to come back to. It is just so readable. Recommended for: founders who know why they're doing what they're doing and where they want to get to, but aren't quite convinced on how to build their community of customers. Not recommended for: anyone looking for the silver bullet solution. This book will give you options; you'll need to decide which ones you take.

  8. 5 out of 5

    MS

    A fairly generic set of ideas about the fundamentals of an email newsletter. Although this may be useful if you don’t have one, there were no practical ways to improve an existing one. The main useful page was 10 top tips on email subject lines. Very short and concise read overall with the key idea stuck to throughout. Well designed graphics and book.

  9. 4 out of 5

    Tom Ewing

    A how to book is only as good as its results, so expect the star rating to vary as I follow (or discard) its advice putting together the corporate newsletter I've been placed in charge of. A very quick, focused read (though it still gets repetitive in places) with a few really practical tips and checklists and a few somewhat creaky examples (1000 true fans!) A how to book is only as good as its results, so expect the star rating to vary as I follow (or discard) its advice putting together the corporate newsletter I've been placed in charge of. A very quick, focused read (though it still gets repetitive in places) with a few really practical tips and checklists and a few somewhat creaky examples (1000 true fans!)

  10. 4 out of 5

    J.Christ

    This is a fun book to read. Does it really have to offer something to the proffesional? I 'd say no. But if you 're a beginner or you just have a general interest on how a newsletter can boost your business you 'll find some good advice here. It's like a TEDtalk in a book. I would normally give it 3 stars content wise, but they 've done an amazing job on the illustration, hence the 4 stars. This is a fun book to read. Does it really have to offer something to the proffesional? I 'd say no. But if you 're a beginner or you just have a general interest on how a newsletter can boost your business you 'll find some good advice here. It's like a TEDtalk in a book. I would normally give it 3 stars content wise, but they 've done an amazing job on the illustration, hence the 4 stars.

  11. 4 out of 5

    Ali

    A good guide but nothing earth-shattering if you already do a lot of content marketing. However, it’s a quick read and good for getting oriented with email marketing.

  12. 4 out of 5

    Karen Briscoe

    Achieve a higher level of success in business with these proven strategies. Surprisingly simple, can transform your business marketing. Karen Briscoe, author and podcast host 5 Minute Success

  13. 5 out of 5

    Alex

    Good info on email lists, how to use them, and why to use them. An easy read.

  14. 4 out of 5

    Jiliac

    The end has some useful tips, otherwise I'd have given 3 stars. The rest of the book is very high level concepts. You'd rather read Seth Godin This is marketing or Tribes instead. The end has some useful tips, otherwise I'd have given 3 stars. The rest of the book is very high level concepts. You'd rather read Seth Godin This is marketing or Tribes instead.

  15. 5 out of 5

    Crystal

    Loved this little book! Found lots of interesting thoughts and ideas about creating great newsletters that can help create a great community.

  16. 4 out of 5

    Rebecca Stevenson

    I hate the whole idea of writing newsletters, so I appreciate the author's clear, concise guidelines -- and reasoning -- behind how to do one effectively. I hate the whole idea of writing newsletters, so I appreciate the author's clear, concise guidelines -- and reasoning -- behind how to do one effectively.

  17. 4 out of 5

    Jennifer Gyuricska

    Solid advice and easy read for those looking to start email marketing.

  18. 5 out of 5

    Jane

    What an insightful book! Especially for someone who is contemplating starting a newsletter. And the design of this book is just the cherry on top.

  19. 5 out of 5

    Amy

    Easy and helpful guide. I gleaned a few good ideas.

  20. 4 out of 5

    Heather

    Quick, easy read with some useful insights and reminders. I liked the design of the book which is readable in less than an hour.

  21. 5 out of 5

    Sonal Dack

    Fast, easy and useful read!

  22. 5 out of 5

    Allison Ducluzeau

    I found this to be an excellent guide to starting a newsletter with lots of excellent references.

  23. 5 out of 5

    James

    A shocking excuse for a book

  24. 5 out of 5

    Jarkko Laine

    A good, actionable summary of the things to do to make the most of email newsletters. Inspiring read.

  25. 4 out of 5

    Marie Helene

    On of the most hands-on AND inspirational business books I've read. On of the most hands-on AND inspirational business books I've read.

  26. 5 out of 5

    Nick

  27. 5 out of 5

    Metin Özer

  28. 4 out of 5

    Emma Boyd

  29. 5 out of 5

    Ben Martin

  30. 4 out of 5

    Adele Barlow

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