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Reinvent Your Business Model: How to Seize the White Space for Transformative Growth

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Named a Top 10 Business Strategy Book of 2018 by Inc. magazine In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have falle Named a Top 10 Business Strategy Book of 2018 by Inc. magazine In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.With rich new case studies of companies that have achieved new success and postmortems of those that haven't, Reinvent Your Business Model will show you how to: Determine if and when your organization needs a new business model Identify powerful new opportunities to serve your existing customers in existing markets Reach entirely new customers and create new markets through disruptive business models and products Seize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologies Make business model innovation a more predictable discipline inside your organization Business model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success.Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.


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Named a Top 10 Business Strategy Book of 2018 by Inc. magazine In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have falle Named a Top 10 Business Strategy Book of 2018 by Inc. magazine In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.With rich new case studies of companies that have achieved new success and postmortems of those that haven't, Reinvent Your Business Model will show you how to: Determine if and when your organization needs a new business model Identify powerful new opportunities to serve your existing customers in existing markets Reach entirely new customers and create new markets through disruptive business models and products Seize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologies Make business model innovation a more predictable discipline inside your organization Business model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success.Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.

30 review for Reinvent Your Business Model: How to Seize the White Space for Transformative Growth

  1. 4 out of 5

    Terence

    An excellent book. It explains how to innovate your business model without either destroying your newco or your core business. Why most truly innovative ideas never see the light of day and how long it really takes for a new business model to add meaningful revenue. One of the better insights is that we shouldn't ask customers what they want to see in our product but what job they need to have done. As Ford said if he asked his customers they would have said they wanted faster horses. But if he a An excellent book. It explains how to innovate your business model without either destroying your newco or your core business. Why most truly innovative ideas never see the light of day and how long it really takes for a new business model to add meaningful revenue. One of the better insights is that we shouldn't ask customers what they want to see in our product but what job they need to have done. As Ford said if he asked his customers they would have said they wanted faster horses. But if he asked them about what needs to be done, he would have seen the automobile in their answer. Highly recommend.

  2. 4 out of 5

    Kathy Cowie

    To be reviewed in the November-December issue of Global Business and Organizational Excellence.

  3. 5 out of 5

    Kym Hamer

    I saw Mark Johnson speak at a Harvard Business Review event earlier this year and really liked what he shared so I'm not surprised that I enjoyed this book. It's certainly reiterated some of what I already knew and quite frankly, should be doing more. But as an entrepreneur, the biggest bonus was that it's given me some very useful food for thought about how I apply this thinking to two of my businesses. One that's gone back on the shelf to refer to again. 4-stars. I saw Mark Johnson speak at a Harvard Business Review event earlier this year and really liked what he shared so I'm not surprised that I enjoyed this book. It's certainly reiterated some of what I already knew and quite frankly, should be doing more. But as an entrepreneur, the biggest bonus was that it's given me some very useful food for thought about how I apply this thinking to two of my businesses. One that's gone back on the shelf to refer to again. 4-stars.

  4. 4 out of 5

    Tathagat Varma

    We often see two or more more companies pursuing similar strategy - be it pricing, or the kind of product/service/features they offer. I sometimes wonder if someone were to perform a #doubleblind test - no one might be able to #differentiate between them. In short-term, it poses the problem - what is your #unique value proposition and probably in its absence you are just a commodity business, and in the long-term, it might create a pricing deathmatch that only leads to most cursed one standing l We often see two or more more companies pursuing similar strategy - be it pricing, or the kind of product/service/features they offer. I sometimes wonder if someone were to perform a #doubleblind test - no one might be able to #differentiate between them. In short-term, it poses the problem - what is your #unique value proposition and probably in its absence you are just a commodity business, and in the long-term, it might create a pricing deathmatch that only leads to most cursed one standing last! In some sense, if you get out first, you save yourself some heartburn, some time and perhaps a boatload of money! But on more serious note, being able to innovate the business model seems to be a really big deal for most companies! I loved reading about #businessmodelinnovation in Mark W. Johnson's book. Specifically, the four-box framework that links #customer #valueproposition, #profitformula and the key #resources and #processes, and the business model #archetypes that are kind of #patterns that help interlock these three in a mutually reinforcing formation. I would even compare them to the concept of #niches in #complexsystems, or some sort of a #fractal pattern that allow a business model to #scaleup. https://www.innosight.com/insight/rei...

  5. 4 out of 5

    Dave Summers

    As with his previous “Seizing the White Space”, Johnson presents an elegantly simple structure to one of the most difficult things a company has to do: innovate to grow. Great examples, pertinent stories, and crisp trailblazing set this book apart from so many others that attempt a similar end-state. Highly recommended!

  6. 4 out of 5

    Andres Reichert

    Great read!! Easy and understandable ideas!! Really helpful for people looking to transform their business models or looking for new markets. It has easy to implement ideas.

  7. 4 out of 5

    Paulo Peres

    Faltam exemplos de modelos de negócios digitais e que nasceram como plataformas ou ecossistema

  8. 4 out of 5

    Tobi Lawson

    Good book. Very useful knowledge about business models. Lots of typical HBR after-the-fact wisdom, but the book has practical information throughout.

  9. 5 out of 5

    Paul Bard

    This piece presents the wild idea that one can, theoretically, complement re-configure ones business around a new function, in a new way. This requires enormous imagination and awareness, and I am skeptical. It CAN, however, make sense for cheap simple products, new technology, for transforming industries into a job-to-be-done focus, or to adapt to different competitive forces and competitors. But it's a big deal. I hear Christensen's distinctive voice a lot in this piece. The practicum opens by s This piece presents the wild idea that one can, theoretically, complement re-configure ones business around a new function, in a new way. This requires enormous imagination and awareness, and I am skeptical. It CAN, however, make sense for cheap simple products, new technology, for transforming industries into a job-to-be-done focus, or to adapt to different competitive forces and competitors. But it's a big deal. I hear Christensen's distinctive voice a lot in this piece. The practicum opens by stating the new businesses revise their models four times before becoming profitable. The practicum teaches us that an old model is enshrined in the question "What rules, norms and metrics stand in the way of the new model?" This is a fascinating question for ANY big change. Altogether a fascinating and insightful expression of radical change in business structure. Highly recommended.

  10. 5 out of 5

    Paul Sparks

  11. 5 out of 5

    Vensia T

  12. 4 out of 5

    Laura

  13. 4 out of 5

    Maxime Robion

  14. 4 out of 5

    ARUN KARTHIK

  15. 5 out of 5

    Jo

    #ReinventYourBusinessModel #NetGalley This is a good guide for entrepreneurs and owners of startups who are looking for grown. The author provides business case to understand that innovation is not the only magic ingredient for success. The book explains how to evaluate and improve the business model without forgetting keys elements for positive results. This is a very good reference book that can be used in classroom for introductory course of entrepreneurship.

  16. 4 out of 5

    Francisco Valiente

  17. 5 out of 5

    Yung-chang Ma

  18. 5 out of 5

    Nikolas

  19. 5 out of 5

    Nick Chandra

  20. 4 out of 5

    Omon Muminov

  21. 5 out of 5

    tridiv ojha

  22. 5 out of 5

    Jeeet

  23. 4 out of 5

    Javad Amiri

  24. 4 out of 5

    Oleh Myroshnichenko

  25. 4 out of 5

    Megan Hsu

  26. 5 out of 5

    Darpan Sharma

  27. 4 out of 5

    Teerarat Uthaiwattanatorn

  28. 5 out of 5

    TΞΞL❍CK Mith!lesh

  29. 4 out of 5

    Jack Browning

  30. 4 out of 5

    Gabriel Garcia

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