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The Thought Leader Formula: Strategically Leverage Your Expertise to Drive Business & Career Goals

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PEOPLE DON'T PAY FOR CONTENT; THEY PAY FOR PACKAGING. But how do you package yourself in a way that is accessible, relatable, and that will be heard above the noise? You want to expand your career and take your business to the next level. You're not sure exactly where to start, but you want to be known. You might have brilliant ideas, but you weren't born knowing how to se PEOPLE DON'T PAY FOR CONTENT; THEY PAY FOR PACKAGING. But how do you package yourself in a way that is accessible, relatable, and that will be heard above the noise? You want to expand your career and take your business to the next level. You're not sure exactly where to start, but you want to be known. You might have brilliant ideas, but you weren't born knowing how to sell them. No one is; it takes study, practice, and years of grind. The truth is, there's no difference between branding a company and branding a person. It takes a shift in mindset: you are the company. Robin Farmanfarmaian takes you from zero to blastoff. Take a deep dive through the how of thought leadership; learn the foundations that will create an impact; see how Robin transformed herself into a brand; and establish your why--your fundamental truth--to build your launching pad for success.


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PEOPLE DON'T PAY FOR CONTENT; THEY PAY FOR PACKAGING. But how do you package yourself in a way that is accessible, relatable, and that will be heard above the noise? You want to expand your career and take your business to the next level. You're not sure exactly where to start, but you want to be known. You might have brilliant ideas, but you weren't born knowing how to se PEOPLE DON'T PAY FOR CONTENT; THEY PAY FOR PACKAGING. But how do you package yourself in a way that is accessible, relatable, and that will be heard above the noise? You want to expand your career and take your business to the next level. You're not sure exactly where to start, but you want to be known. You might have brilliant ideas, but you weren't born knowing how to sell them. No one is; it takes study, practice, and years of grind. The truth is, there's no difference between branding a company and branding a person. It takes a shift in mindset: you are the company. Robin Farmanfarmaian takes you from zero to blastoff. Take a deep dive through the how of thought leadership; learn the foundations that will create an impact; see how Robin transformed herself into a brand; and establish your why--your fundamental truth--to build your launching pad for success.

37 review for The Thought Leader Formula: Strategically Leverage Your Expertise to Drive Business & Career Goals

  1. 4 out of 5

    Stephanie Thoma

    As I progress in my professional speaking journey I feel so much more prepared considering the steps Robin outlined. Some takeaways: - You can charge $5-100k for a consulting package w/a Fortune 5000 company and if you work with startups, negotiate stock options - Leverage is a marketplace for freelancers charging $40-50 hourly- edits videos, transcribes talks, etc. - Robin's timeline: 2011-13 (education, volunteering), 2014 (moderate panels, hire coaches and pr, first keynote video), 2015 (write b As I progress in my professional speaking journey I feel so much more prepared considering the steps Robin outlined. Some takeaways: - You can charge $5-100k for a consulting package w/a Fortune 5000 company and if you work with startups, negotiate stock options - Leverage is a marketplace for freelancers charging $40-50 hourly- edits videos, transcribes talks, etc. - Robin's timeline: 2011-13 (education, volunteering), 2014 (moderate panels, hire coaches and pr, first keynote video), 2015 (write book, hire editor and designer), 2016 (book launch), 2017 (100 speaking gigs in less than 4 years) - pricing- a workbook for an email address, book- 20-30, online learning program- 59-3k, keynote and workshop can be 5-figures, online conference- variable, mastermind community and conference 5-100k - robinff.com/spreadsheet.html - influence and co. for crafting content - conscious copy and co. teaches you how to put your personality into copy w/ workshops, etc. -

  2. 5 out of 5

    Carrie

    Great advice and tips in this book. Definitely worth your time.

  3. 5 out of 5

    Michael J. McLafferty

  4. 5 out of 5

    Kamal Hamidi

  5. 5 out of 5

    Melissa Cheresnick

  6. 4 out of 5

    N

  7. 4 out of 5

    Carol

  8. 4 out of 5

    Frederick Rotzien

  9. 4 out of 5

    Sam

  10. 5 out of 5

    Amy

  11. 5 out of 5

    Micielle

  12. 4 out of 5

    Lori Bennett

  13. 5 out of 5

    Deborah Gerhart

  14. 4 out of 5

    Linda

  15. 5 out of 5

    Kim Ellis

  16. 5 out of 5

    Lydia Wallace

  17. 4 out of 5

    AC

  18. 4 out of 5

    Stephanie

  19. 4 out of 5

    Debee Sue

  20. 5 out of 5

    Susan

  21. 4 out of 5

    Gary Green

  22. 4 out of 5

    Kathleen Hohler

  23. 4 out of 5

    Charissa Rate

  24. 4 out of 5

    Sunnymay

  25. 5 out of 5

    Rhiannon

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    Pam

  27. 5 out of 5

    Pat

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    Jerrilynn Atherton

  29. 4 out of 5

    Dannon Hewitt

  30. 5 out of 5

    F

  31. 5 out of 5

    Chip

  32. 4 out of 5

    Barbie Campbell

  33. 5 out of 5

    Raymond Stone

  34. 5 out of 5

    Teresa Roberson

  35. 4 out of 5

    Teresa Lavender

  36. 4 out of 5

    Jaimee

  37. 5 out of 5

    Jan

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