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The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

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30 review for The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

  1. 5 out of 5

    Anangsha Alammyan

    I’ve mentioned several times before that Nicolas Cole is my role model for writing online. He is vocal about writing every day, not editing your work for the first few months, posting as much content as possible, and analyzing your stats to understand what kind of content works best. This book is like the eye-opener I didn't know I needed. It taught me so many important concepts like: - The importance of consistency. - The power of having a backlog and being able to repurpose it into several platfo I’ve mentioned several times before that Nicolas Cole is my role model for writing online. He is vocal about writing every day, not editing your work for the first few months, posting as much content as possible, and analyzing your stats to understand what kind of content works best. This book is like the eye-opener I didn't know I needed. It taught me so many important concepts like: - The importance of consistency. - The power of having a backlog and being able to repurpose it into several platforms. - The need to define your own niche and be the KING of that niche. - How and why to be present on various platforms. Overall, this book is the best I've read on this topic and can't recommend it enough. :)

  2. 4 out of 5

    Maneetpaul Singh

    This book should be required reading for all online writers. The author goes into incredible detail providing the specific tactics for online writing. He also provides example after example for each tactic that is discussed. After reading this book, the art of online writing feels more like a formula that can be applied to all forms of content creation on the internet. This is one of the most value packed books I’ve read.

  3. 4 out of 5

    Hots Hartley

    The book could have benefited from images, and more specific examples. Nicolas Cole discusses copywriting, claiming that most people are wrong about what it entails. But he never defines what it is. He tends to debunk common myths without giving his own definition or truth. He advises us to write first on social platforms, so we can use data to determine which content buckets are most popular. But he never says how to get that data. Is it a Like count? A Favorite & Retweet ratio? Google Analytics? The book could have benefited from images, and more specific examples. Nicolas Cole discusses copywriting, claiming that most people are wrong about what it entails. But he never defines what it is. He tends to debunk common myths without giving his own definition or truth. He advises us to write first on social platforms, so we can use data to determine which content buckets are most popular. But he never says how to get that data. Is it a Like count? A Favorite & Retweet ratio? Google Analytics? Trending virality? He never gets into details about what data he looks at, or how he uses it. Without more specific information, it's hard to take action. He claims paywalls and online chapter-by-chapter reveals are the future of fiction and the publishing industry. But he never discusses how to reach children that don't have purchasing power, or online savvy to find the authors they enjoy. Or how to convince schools, libraries, educators, and parents to share that writing with their kids. Finally, he gives several pages of example article ideas centered around a few example content buckets, but all of the headlines assume the form of massively capitalized "X Habits" or "X Things" litanies of opinions: - How Anyone Can Be More Productive With These X Small Shifts In Their Morning Routine - X Little-Known Ways to Make Yourself More Productive On A Daily Basis - These X books Are Filled With Timeless Productivity Hacks Everyone Should Read (Or At Least Keep On Their Shelf) Never mind the rampant capitalization of insignificant articles and prepositions. These headlines just list generic thoughts rather than targeting specific user problems. He encourages writing, "This 1 Book On Productivity Will Inspire You To Stop Working After 3 p.m.," and other "X Things" or "This Trick" type of spammy titles that purposely withhold information to draw in the reader. Just say the name of the book! Or target the habit. The kinds of headlines and articles being pushed are the type of SEO-gaming junk food you see all over Forbes, Buzzfeed, Bleacher Report, and ad-loaded sites that are just farming for clicks to draw you in. The internet doesn't need for clickbait. Stay far away!

  4. 4 out of 5

    Rubina G Gomes

    One of my favourite books on writing! This book helped me break my self-limiting belief that I can't write and publish every day. This book is the ultimate guide to writing in the digital age. Gone are the days of traditional avenues of publishing. Whether you like it or not, the world now is online. And if you want to build a successful writing career, that's where you need to be. It's high-time we shift our perspectives regarding Writing, and this book helps you do that. Highly recommend it.👍 One of my favourite books on writing! This book helped me break my self-limiting belief that I can't write and publish every day. This book is the ultimate guide to writing in the digital age. Gone are the days of traditional avenues of publishing. Whether you like it or not, the world now is online. And if you want to build a successful writing career, that's where you need to be. It's high-time we shift our perspectives regarding Writing, and this book helps you do that. Highly recommend it.👍

  5. 5 out of 5

    Thomas Hefke

    Great tactical and systematic look at online writing

  6. 4 out of 5

    Alejandro Sanoja

    This is a GREAT read for anyone who wants to level up their non-fiction online writing. The book has a great mix of strategic and tactical advice. Also, has a LOT of examples and templates that you can use to get started. It's been a while since I've been so hooked with a non-fiction book. Recommended for anyone who wants to build a business out of their online writing. Flow: 5/5 Actionability:5/5 Mindset: 4/5 Some of My Highlights: "The most popular answers, the one with the most views, upvotes, an This is a GREAT read for anyone who wants to level up their non-fiction online writing. The book has a great mix of strategic and tactical advice. Also, has a LOT of examples and templates that you can use to get started. It's been a while since I've been so hooked with a non-fiction book. Recommended for anyone who wants to build a business out of their online writing. Flow: 5/5 Actionability:5/5 Mindset: 4/5 Some of My Highlights: "The most popular answers, the one with the most views, upvotes, and comments, weren't 'answers', as much as they were stories." "I focused all of my energy into making my answer the most relatable to whoever was experiencing (or wanted to experience) similar things in life." "That piece of feedback was harsh. But it was also the moment I learned the difference between 'their' and 'they're'-and I remembered it for the rest of my life." "The more unexpected the style, in the context of your category, the more likely you are to stand out." "If your story is reliant on the reader making it past the first few pages, then chances are, your story doesn't need those pages." "Either the writer isn't being specific enough about their category, or the content of their writing isn't speaking specifically to their target reader." "Implied Credibility is how much 'Better' or 'Worse' your content is that everyone else's in your chosen category." "The average column on a major publication receives less than 1,000 views." "The vast majority of contributing writers don't get paid at all, simply because the volume they produce isn't enough to warrant paying them." "The number of hours I spend consuming should never equal or exceed the number of hours I spend creating." "You don't become a writer by reading other writers. You become a writer by writing- a lot." "The writers who become successful aren't necessarily the most talented writers. The writers who become successful are the most consistent writers." "The minimum amount you should be writing and publishing new material online is once per month." "My true 'recommended minimum' however is to publish something once every other week." "Question everything. Nothing a creator does repeatedly is accidental." "Engagement Hacking is where you engage with the audiences of other writers, introducing them to your own writing." "The usual mistakes writers make here is they try to fit too many ideas into one single piece of content." "What makes these headlines so powerful isn't that they're 'creative' or 'clever.' They're powerful because they are clear in their intentions.

  7. 4 out of 5

    Stefanni Brasil

    I’ve been writing online for a while. Making money with it only recently. Intuitively, I built a process so I never start with a blank page. Still, the takeaway I got was to systematize my process. How can I improve it to help my audience even more? I’m not that much interested in being faster, but more interested in helping my audience. The following 3 steps help me exactly with that: 1- Start with a title By starting with a title, I am constrained by my audience’s needs. Not only that, but it prev I’ve been writing online for a while. Making money with it only recently. Intuitively, I built a process so I never start with a blank page. Still, the takeaway I got was to systematize my process. How can I improve it to help my audience even more? I’m not that much interested in being faster, but more interested in helping my audience. The following 3 steps help me exactly with that: 1- Start with a title By starting with a title, I am constrained by my audience’s needs. Not only that, but it prevents me from wandering/wanting to add lots of things. 2- Write down the outlines What are the beginning, the middle, and the end of this piece of content? A title, outlines, and CTA make the post complete. It shows if the post is delivering its promise. With them, I review what doesn’t belong there and could be used in another post. 3- Optimize for online reading (skimmability) Are the headings relevant? Do they read like a story? What are the main points I want my reader to remember? Bold paragraphs and headings are how the reader evaluates if they want to actually read the post. It’s my job to help them decide. My review of The Art and Business of Online Writing This book is NOT for you if you believe writing is the result of motivation or inspiration. That writing is about showing how smart you are. This book IS for you if you are open to trying until you find what works for you and your audience, willing to make mistakes and work in public. The book saves you lots of time and frustration while doing it. If you already have the habit of writing online and have an audience, the second part of the book is more relevant because it explores the business side (that’s my case). Highly recommended it if you want to help someone with your writing –and make money with it.

  8. 5 out of 5

    Frank

    This is a detailed guide of online writing from 0 to 1, from the psychological warming-up of the novice period, to the self-positioning of the starting period, to the roadmap planning of the growth period, to the advancing development of the maturity period, and finally to the path selection of the harvest period. Not only for online writing but also for those who are interested in content creation or knowledge service can read this book, after all, it is all about the competition for audience a This is a detailed guide of online writing from 0 to 1, from the psychological warming-up of the novice period, to the self-positioning of the starting period, to the roadmap planning of the growth period, to the advancing development of the maturity period, and finally to the path selection of the harvest period. Not only for online writing but also for those who are interested in content creation or knowledge service can read this book, after all, it is all about the competition for audience attention and value delivery. The author, Nicolas Cole, started out as a World of Warcraft PVP player who didn't have much to do with writing but now is a top player on two major content platforms - Quora and Medium, and one of Inc Magazine's top ten contributing writers. From his perspective, online writing is also a competitive game that is fun to play against others, and only those who can both write consistently and think commercially will survive and thrive in this game.

  9. 5 out of 5

    Kjell

    Nicolas Cole is a self-made, self-published writer. In his book, he shares the story of how he went from being an unknown writer to becoming Quora's most popular writer in a year. He shares what it took and what helped him along the way. This book is a perfect start for those who want to become an author and is dedicated enough to play the long game. But what he tells you in the book, isn't the real start of his writing career. It started earlier. Much earlier. I had the pleasure to talk to Cole Nicolas Cole is a self-made, self-published writer. In his book, he shares the story of how he went from being an unknown writer to becoming Quora's most popular writer in a year. He shares what it took and what helped him along the way. This book is a perfect start for those who want to become an author and is dedicated enough to play the long game. But what he tells you in the book, isn't the real start of his writing career. It started earlier. Much earlier. I had the pleasure to talk to Cole himself and discover the whole process of writing his first book. You can read it here: https://coffeeandpens.com/nicolas-cole/

  10. 5 out of 5

    Robin

    Must Have How-To Paraphrased: “I’ve shared how but most won’t do. Why? Because successful writing requires discipline.” Cole’s book is loaded with actionable steps, detailed how-to, and clear examples. It took me five weeks to read this book because I’d read a page and pause to implement, often writing for hours while practicing techniques and growing a new following. Result? A slow, but powerful read for me! During the five weeks, I transitioned from occasional blogger to daily writer|content c Must Have How-To Paraphrased: “I’ve shared how but most won’t do. Why? Because successful writing requires discipline.” Cole’s book is loaded with actionable steps, detailed how-to, and clear examples. It took me five weeks to read this book because I’d read a page and pause to implement, often writing for hours while practicing techniques and growing a new following. Result? A slow, but powerful read for me! During the five weeks, I transitioned from occasional blogger to daily writer|content creator with immediate results. Highly recommend!

  11. 5 out of 5

    Yahya

    Brilliant. The title says what he's going to deliver to you and he delivers on it. This is a really comprehensive guide to how to write online. Everything from strategy to mechanics of writing is covered in the book. After reading, you will know exactly what to do if you want to make it by writing online. Apart from being incredibly educating, it was also really entertaining. I finished reading the entire 333 pages in two sittings. I would recommend this to anyone who is looking to write online. Brilliant. The title says what he's going to deliver to you and he delivers on it. This is a really comprehensive guide to how to write online. Everything from strategy to mechanics of writing is covered in the book. After reading, you will know exactly what to do if you want to make it by writing online. Apart from being incredibly educating, it was also really entertaining. I finished reading the entire 333 pages in two sittings. I would recommend this to anyone who is looking to write online.

  12. 5 out of 5

    Tammy-elizabeth

    Extremely Valuable and Informative I picked up this book off of a recommendation from a writer on Medium. This is a worth while read for beginners and experienced writers because not only does Nicolas Cole give you the EXACT information you need to start and succeed in writing online, he also gives you clearly written examples with explanations on how to implement the information. No matter your industry, if you’re trying to get into writing online, read this book.

  13. 4 out of 5

    Rahul Nath

    Amazing book! Must read if you write online or if interested to start. I am a hobbyist blogger and have been blogging around programming for around 12 years. This book is definitely an eye-opener, and looking to incorporate some of the lessons from here into my writing. Thank you, Nicolas, for the great work, and also looking forward to doing his course on Ship30For30!

  14. 4 out of 5

    Ustin Kompaniets

    The BEST book ABOUT writing online This book will give you a birds eye view on modern writing online and at the same time cover any and every aspect of it. If you wan t to learn how to write, and if you want to make money with what you write - you’ll get all the answers you need here.

  15. 5 out of 5

    Rina Zhubi

    It is more of a workbook for every aspiring writer, no matter what they want to write. This is a 21st century workbook that everyone who like to put words in papper and share them with the world. Cole has provided all necessary insights, steps, habits and options one needs to publish for the online world.

  16. 5 out of 5

    Andrea Waltz

    Excellent. If you're reading reviews to decide whether this book is a smart purchase, stop scrolling and buy this book now. You won't find a book out there with better tactical online writing advice, plus marketing, and general guidance on the entire landscape that writers inhabit. I had high hopes for this book and it was better than I expected. Excellent. If you're reading reviews to decide whether this book is a smart purchase, stop scrolling and buy this book now. You won't find a book out there with better tactical online writing advice, plus marketing, and general guidance on the entire landscape that writers inhabit. I had high hopes for this book and it was better than I expected.

  17. 5 out of 5

    Crystal

    Super super helpful if considering online writing, whether for long-form, reviews, ads... I have 84 highlights in my Kindle, if that's any indication of how many great tips and thoughts there are in here. :) Super super helpful if considering online writing, whether for long-form, reviews, ads... I have 84 highlights in my Kindle, if that's any indication of how many great tips and thoughts there are in here. :)

  18. 5 out of 5

    Charlie Rogers

    A must read for any aspiring writers. There's so much to highlight and so much to action straight away. If you've ever considered writing online (or if you're already doing it), read this book. You won't regret it. A must read for any aspiring writers. There's so much to highlight and so much to action straight away. If you've ever considered writing online (or if you're already doing it), read this book. You won't regret it.

  19. 5 out of 5

    Chris

    It was good. Solid advice. A bit repetitive and that's why it got boring really quick but I recommend it. It was good. Solid advice. A bit repetitive and that's why it got boring really quick but I recommend it.

  20. 4 out of 5

    Jack

    Fantastic! Knowing where you’re going with a map to guide you plows over excuses and releases the inner creative.

  21. 5 out of 5

    Paul Bard

    Repurposed online writing. But still great. Delivers exactly what it promises.

  22. 5 out of 5

    Eva Keiffenhem

    Packed with applicable, actionable advice on writing online. Loved it!

  23. 5 out of 5

    Jenna

    This book is a game changer. I couldn't believe what I didn't know as someone who does "internet" content for a living. So many amazing tools and frameworks This book is a game changer. I couldn't believe what I didn't know as someone who does "internet" content for a living. So many amazing tools and frameworks

  24. 5 out of 5

    Aql Aql

    Fantastic MUST READ!! Cole is the God of Online Writing. His book offers countless examples on every single point he makes. It's a gold mine! Fantastic MUST READ!! Cole is the God of Online Writing. His book offers countless examples on every single point he makes. It's a gold mine!

  25. 5 out of 5

    Matthew Kennedy

    This is a must read book for any aspiring or current writer. Clear cut and actionable insights from someone who has accumulated millions of views online.

  26. 4 out of 5

    Christian Aaron

    A great starting point for those who are new to writing business like me. It provides the basics for you to start defining yourself as a writer and how the industry of online writing is built.

  27. 5 out of 5

    Rebecca

    Just Buy This If you're even looking at this book, just make the purchase. Read it. It's a smooth, enjoyable read. Make notes. Do everything Cole says. Achieve online writing success. This is one of the most actionable guides I've ever gotten my hands on. Just Buy This If you're even looking at this book, just make the purchase. Read it. It's a smooth, enjoyable read. Make notes. Do everything Cole says. Achieve online writing success. This is one of the most actionable guides I've ever gotten my hands on.

  28. 4 out of 5

    Markus Nylund

    Some good advice on how to navigate the digital world for writers, what works and what doesn't. But I don't agree with the author that (what he calls) "legacy writing" is dead. No it's not dead you hack, you just don't understand it. There are lots of great writers who are not topping fake charts because they are artists and write for liberation and sanity. Not everything has to be about money and vanity metrics. Skip this, there are much better books on writing. Good fodder for the fireplace! Some good advice on how to navigate the digital world for writers, what works and what doesn't. But I don't agree with the author that (what he calls) "legacy writing" is dead. No it's not dead you hack, you just don't understand it. There are lots of great writers who are not topping fake charts because they are artists and write for liberation and sanity. Not everything has to be about money and vanity metrics. Skip this, there are much better books on writing. Good fodder for the fireplace!

  29. 5 out of 5

    Jared Wong

    Must read.

  30. 4 out of 5

    Anna

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