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The E-Myth Enterprise: How to Turn A Great Idea Into a Thriving Business

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“This excellent book is a must-read for current and aspiring entrepreneurs.” —Booklist Discover how to turn a great idea into a thriving business with The E-Myth Enterprise, using the proven methods that bestselling author Michael  E. Gerber has developed over the course of his more than forty years as an entrepreneur and coach. Michael  E.Gerber is THE #1 name in small busi “This excellent book is a must-read for current and aspiring entrepreneurs.” —Booklist Discover how to turn a great idea into a thriving business with The E-Myth Enterprise, using the proven methods that bestselling author Michael  E. Gerber has developed over the course of his more than forty years as an entrepreneur and coach. Michael  E.Gerber is THE #1 name in small business and his company, E-Myth Worldwide, boasts more than 52,000 business clients in 145 countries.  The E-Myth Enterprise shows readers how to get started—because simply coming up with a brilliant business idea is the easy part.


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“This excellent book is a must-read for current and aspiring entrepreneurs.” —Booklist Discover how to turn a great idea into a thriving business with The E-Myth Enterprise, using the proven methods that bestselling author Michael  E. Gerber has developed over the course of his more than forty years as an entrepreneur and coach. Michael  E.Gerber is THE #1 name in small busi “This excellent book is a must-read for current and aspiring entrepreneurs.” —Booklist Discover how to turn a great idea into a thriving business with The E-Myth Enterprise, using the proven methods that bestselling author Michael  E. Gerber has developed over the course of his more than forty years as an entrepreneur and coach. Michael  E.Gerber is THE #1 name in small business and his company, E-Myth Worldwide, boasts more than 52,000 business clients in 145 countries.  The E-Myth Enterprise shows readers how to get started—because simply coming up with a brilliant business idea is the easy part.

30 review for The E-Myth Enterprise: How to Turn A Great Idea Into a Thriving Business

  1. 4 out of 5

    Chung Chin

    For a "How to" book, this book does not deliver any useful information. And worst of all, for a book with a subtitle of "How to turn a great idea into a thriving business", it is a total waste of readers' time if they are sincerely looking for such information. So, here's my two words review - Skip it. I agree with some of the other reviews that this book has lots of fluff, not really useful information and if the author were to remove the melodramatic stories, the useful bits can fit about a ten For a "How to" book, this book does not deliver any useful information. And worst of all, for a book with a subtitle of "How to turn a great idea into a thriving business", it is a total waste of readers' time if they are sincerely looking for such information. So, here's my two words review - Skip it. I agree with some of the other reviews that this book has lots of fluff, not really useful information and if the author were to remove the melodramatic stories, the useful bits can fit about a ten-page book (and I consider that to be a generous estimation). To be fair, I stopped reading half-way so as not to further waste my time, but I did skim through the rest of the chapters and based on my personal judgement, did not deem it to be a worthwhile investment.

  2. 4 out of 5

    Sarah Faulkner

    Sloppily edited stream of consciousness ranting. Least valuable business book I've ever read. I'm guessing the earlier E-Myth books must have had something interesting to say, but by the time the author reached this one, only the dregs of the idea were left. Sloppily edited stream of consciousness ranting. Least valuable business book I've ever read. I'm guessing the earlier E-Myth books must have had something interesting to say, but by the time the author reached this one, only the dregs of the idea were left.

  3. 5 out of 5

    C. Hollis Crossman

    Like the best thinkers in any discipline, Michael E. Gerber has mastered the art of pointing out what any sane, intelligent person should have been able to discover on their own but rarely does. The E-Myth Enterprise, one of the titles in his ever-expanding E-Myth series, explains what anyone needs to make a successful business: the ability to understand better than the competition "how to satisfy the essential needs, unconscious expectations, and perceived preferences" of their employees, custo Like the best thinkers in any discipline, Michael E. Gerber has mastered the art of pointing out what any sane, intelligent person should have been able to discover on their own but rarely does. The E-Myth Enterprise, one of the titles in his ever-expanding E-Myth series, explains what anyone needs to make a successful business: the ability to understand better than the competition "how to satisfy the essential needs, unconscious expectations, and perceived preferences" of their employees, customers, suppliers, and financial institutions. This involves mastering five skills (concentration, discrimination/judgement, organization, innovation, and communication) and putting them into the service of the four-point E-Myth Enterprise Matrix. This Matrix is comprised of four preferences that apply to the four sets of stakeholders mentioned above: visual preferences, emotional preferences, functional preferences, and financial preferences. Practically, this means a successful business cares about how it looks, is not content to stay stuck anywhere but always pushes the forward boundary, privileges good processes over hiring "good people," and is meticulously careful with money. Each chapter includes stories of exemplars of these traits, is written in a fast-paced, witty and engaging style, and doesn't waste the readers's time. As anyone reading this book is likely to be very business looking after or starting a business of some kind, this is extremely valuable. Gerber focuses often on the entrepreneurial mindset, urging readers to reject the status quo, to tend their vision rather than trying to fit into existing business paradigms, and most of all to make the world a better place through implementing whatever their vision happens to be. Unlike other books of its kind, The E-Myth Enterprise provides plenty of tangible ideas for entrepreneurs to ponder. For instance, in the chapter on visual preferences he doesn't just say, "Make your place of business look pretty!" Instead, he offers a spectrum of six components to help one evaluate their physical space: color, form, scale, order, detail, and information. He goes on to elaborate on each of these, explaining how successful companies have leveraged and implemented these ideas. Of course there are some "rah-rah!" moments of inspiration scattered throughout, but overall these are neither too plentiful nor obnoxious. Perhaps best of all, Gerber stresses the importance of using your business as a means to helping others achieve self-betterment. He doesn't come off as smarmy in this, or as a New Age guru (a class of people to which he refers occasionally, usually to hilarious effect); rather, he comes off as a prophetic voice calling those moving about in the free market to not idolize money, to genuinely care about other people and not just use "human concern" as a talking point to drive sales, and to pay heed to and cultivate one's conscience even (especially!) in the boardroom. This is a quick read, entertaining, insightful, and recommended.

  4. 5 out of 5

    Maria

    Everyone should read this even if they think they won't be running a business. But it can help in running a household or other areas. I enjoyed reading about the four categories of preference: 1) Visual preferences 2) Emotional preferences 3) Functional preferences 4) Financial preferences. Everyone should read this even if they think they won't be running a business. But it can help in running a household or other areas. I enjoyed reading about the four categories of preference: 1) Visual preferences 2) Emotional preferences 3) Functional preferences 4) Financial preferences.

  5. 5 out of 5

    Ahmed Shalaby

    The book is simple, very very informative and really will inspire you to turn your idea into an "E-myth enterprise"! I highly recommend this book to any one who want to start a new business! Great Job Michael E.Gerber! The book is simple, very very informative and really will inspire you to turn your idea into an "E-myth enterprise"! I highly recommend this book to any one who want to start a new business! Great Job Michael E.Gerber!

  6. 4 out of 5

    Andrea

    A few engaging stories mixed with basic information.

  7. 5 out of 5

    Almir

    http://imeducatingmyself.com/the-e-my... People who have lately thinking about starting their own business, but don’t have enough knowledge and want to start learning first before they went into business – I would suggest you to read this book. I do have to say that this will not be your complete ‘How to’ guide when it comes learning about how to start your own business, but it’s a good start. Also I would suggest this book to people who already had started business but the business is not doing http://imeducatingmyself.com/the-e-my... People who have lately thinking about starting their own business, but don’t have enough knowledge and want to start learning first before they went into business – I would suggest you to read this book. I do have to say that this will not be your complete ‘How to’ guide when it comes learning about how to start your own business, but it’s a good start. Also I would suggest this book to people who already had started business but the business is not doing well. You can learn some important skills that are required, and start working on how to apply some changes to your business and make it better. Essential skills of this book and that everyone should learn are: Concentration Discrimination Organization Innovation Communication Another important aspect of your product and service that it’s important to customers and that need to be presented clearly to your customers, and those preferences are: Visual preference Functional preference Emotional Preference Financial Preference Without going into depth explaining more about this book, I think it’s clear from above what are main subjects of this book and things you can learn. I would suggest to anyone who is interested in business to learn this book because it does offer good content and author have enough experience in this field. It’s important to be prepared when you starting your journey of starting your own business. Of course that you can’t prepare yourself for everything, but it’s good to have some basic knowledge on how things should work. I would suggest you to read another book from the same author which contains much more great insights about creating business system, the book is The E-Myth.

  8. 4 out of 5

    Kendrick Johnson

    This review has been hidden because it contains spoilers. To view it, click here. Being the owner of a very young enterprise (aka a small business) probably doesn’t qualify me to thoroughly evaluate the principals taught in this book. I can tell you though that I was inspired by Michael Herbert’s ideas about what a great entrepreneur might aspire to become. He talks about the look, feel, function and financials of a business but it seemed that his true purpose was to say that people in general are walking around in a sort of sleep, not questioning themselves or their lives, d Being the owner of a very young enterprise (aka a small business) probably doesn’t qualify me to thoroughly evaluate the principals taught in this book. I can tell you though that I was inspired by Michael Herbert’s ideas about what a great entrepreneur might aspire to become. He talks about the look, feel, function and financials of a business but it seemed that his true purpose was to say that people in general are walking around in a sort of sleep, not questioning themselves or their lives, doing most things if not everything unconsciously. The great entrepreneur he contends (though he cannot be fully awake) must want to be awake and objective. It’s been a while since I’ve read Atlas Shrugged but this book seemed to echo the ideals of Ayn Rand’s protagonists that were “truly alive” because they believed in doing good work. If you are looking for step by step instructions for enterprise building, this is not it. It did, however, make me want to be a better man and to make a better business.

  9. 4 out of 5

    Salza Puspitasari

    ...you have to live so correctly that you can wake up in the morning and look out and say, "Today is a good day to die." - Jim Harrison's discussion on his novel, A Good Day to Die It's the second book from Michael E. Gerber's E-Myth series. I haven't read the first one (Awakening the Entrepreneur within), yet I find this book essential for those wanting to build their own business. What I like most about this book is that Michael explains each points with simple stories and writes the summary aft ...you have to live so correctly that you can wake up in the morning and look out and say, "Today is a good day to die." - Jim Harrison's discussion on his novel, A Good Day to Die It's the second book from Michael E. Gerber's E-Myth series. I haven't read the first one (Awakening the Entrepreneur within), yet I find this book essential for those wanting to build their own business. What I like most about this book is that Michael explains each points with simple stories and writes the summary after every chapter. He elaborates the importance of the four primary influencers in business and the four categories of preference that must satisfy each primary influencers with a simple explanation and real life examples. In summary, to build an E-Myth Enterprise, one must be interested in far more than just business. The only mission worthy of the name, is a business with conscience.

  10. 4 out of 5

    Brianna Silva

    If you're looking for a detailed how-to book on starting a business, you'll be disappointed, because this is not it. But that's not what this book is supposed to be. Rather, it's about the mindset that is required for starting and running a successful enterprise. And, in this author's opinion, that's the most important thing. I thought some parts of the book were profound, deeply inspiring, and affirming. Other parts I thought were fluffy and, frankly, felt like nonsense. (See last chapter especi If you're looking for a detailed how-to book on starting a business, you'll be disappointed, because this is not it. But that's not what this book is supposed to be. Rather, it's about the mindset that is required for starting and running a successful enterprise. And, in this author's opinion, that's the most important thing. I thought some parts of the book were profound, deeply inspiring, and affirming. Other parts I thought were fluffy and, frankly, felt like nonsense. (See last chapter especially.) Still, the golden nuggets make this worthwhile reading for any aspiring CEO, I think. I know I learned from it where some of my strengths are (yay! I can do this!), and where some of my weaknesses are (okay, I can work on that!). So, it was definitely worth reading just for that. :)

  11. 5 out of 5

    Darren Chuah

    Sir John Hargraves brought this up when I was reading “mindhack”. Only to realise that I am 10 years late to read this classic. It’s a relatively short book but sums up management and business ideology very precisely. Also comes with action points and concept that you can bring to your new business . True enough, every new sentence brought me to another “ oh damn my team should read this “ . Better late than never .

  12. 4 out of 5

    Samuel Evans

    Ridiculous. It's full of unclear, poetic ideals with no pragmatic value - and then he tries to persuade you that you shouldn't be driven by anything other than pragmatism. The very worst business book I've ever read. I got one valuable lesson from the book, I'll share it here so you don't have to waste your time: Implement processes that actually produce so when do employee leaves, you haven't lost all of the value they added to the company. Ridiculous. It's full of unclear, poetic ideals with no pragmatic value - and then he tries to persuade you that you shouldn't be driven by anything other than pragmatism. The very worst business book I've ever read. I got one valuable lesson from the book, I'll share it here so you don't have to waste your time: Implement processes that actually produce so when do employee leaves, you haven't lost all of the value they added to the company.

  13. 4 out of 5

    Arlandis

    Part business advice, part philosophy, and part poetry, this book has some good nuggets that would probably be better as a blog post with bullet points. Some of the author's points are endearing, but he makes them in such a roundabout way at times that you forget whether you're reading a business book or a meditation on Plato. Part business advice, part philosophy, and part poetry, this book has some good nuggets that would probably be better as a blog post with bullet points. Some of the author's points are endearing, but he makes them in such a roundabout way at times that you forget whether you're reading a business book or a meditation on Plato.

  14. 4 out of 5

    Phendu

    This book is a practical guide for anyone who has a business or wants to start one. It is one of those business books that you can practically apply to any part of your business and it will give you clarity to answer unanswered questions and questions that have lingered in your mind. Michale E. Gerber cuts to the chase and so do the principles in this book.

  15. 5 out of 5

    Dan Beck

    a good summary of what is required to succeed in making a business, product, idea successful, with well known examples as support. Provides good framework for strategic assessment and planning, but lacks next steps that move the knowledge of what needs to be done into the strategic process and action plans necessary to get it done.

  16. 5 out of 5

    Shannon

    Very inspiring and useful!

  17. 4 out of 5

    Cleveland Harris

    A great continuation to The Email.

  18. 5 out of 5

    Alan

    About a quarter way through. This book did not have what I was looking for. Did not finish.

  19. 5 out of 5

    J.D Rivera

    A guide book. Some info are useful Some are nvm. 👌😺

  20. 4 out of 5

    Ben

    This was full of long lists where he just goes on and on and on. It was annoying. I wanted to finish it but it was hard.. Some good info but it was a hard listen (audiobook)

  21. 5 out of 5

    Jacqueline Mcintyre

    Great book Great book to read. It has tools on hand kind of book to read. Read this each year and help you.

  22. 5 out of 5

    The Dirty Sanchez

    Despite this book’s easy layout and succinctly-stated case studies, it was packed with simple yet profound truths about the principles of the free market. It’s a wild and demanding ride that many people fail to understand fully, but where nearly everyone has a chance to make it if armed with a combination of good ideas, good timing, good connections, and just plain luck. His pithy advice for understanding money and how to manage it is spot-on: it will never take care of itself. The author is obv Despite this book’s easy layout and succinctly-stated case studies, it was packed with simple yet profound truths about the principles of the free market. It’s a wild and demanding ride that many people fail to understand fully, but where nearly everyone has a chance to make it if armed with a combination of good ideas, good timing, good connections, and just plain luck. His pithy advice for understanding money and how to manage it is spot-on: it will never take care of itself. The author is obviously a seasoned businessperson who brilliantly packs hard-earned lessons into bulleted points for the rest of us to digest easily. Once you understand that the underlying principle behind the free market is “getting more,” you will be motivated to encourage innovation (from yourself and your employees) and to sharpen your hearing for what the market is really telling you about the future of your own product or service.

  23. 4 out of 5

    Rusty Fulling

    June 2010 - Michael Gerber presents challenges to business owners to create purpose, WAKE UP, solve frustrations, etc. Clients who don't respect the value you bring and don't do their part will bring your business down faster than any other business dynamic. People need to have a purpose. They need to feel like the business depends on them for their contribution. They need to have goals and be involved in a company that isn't just trying to survive but instead thriving! Most companies are people or June 2010 - Michael Gerber presents challenges to business owners to create purpose, WAKE UP, solve frustrations, etc. Clients who don't respect the value you bring and don't do their part will bring your business down faster than any other business dynamic. People need to have a purpose. They need to feel like the business depends on them for their contribution. They need to have goals and be involved in a company that isn't just trying to survive but instead thriving! Most companies are people oriented versus process oriented. The challenge is that if the people are not in place the company can be at huge risk. Thriving companies identify their clients primary frustration and look for ways to alieviate that. For instance for a doctors office, what can you do to eliminate wait times and see patients on time. - Can you guarantee this? The E-Myth Enterprise is another Gerber classic!

  24. 5 out of 5

    Greg

    Short and sweet. It's the kind of book that puts words to feelings you may already have. The most powerful part is the end, when he talks about "awakeness". It feels good to hear words like this from someone else, because a lot of times when I try to explain this nagging feeling I have to others I get blank stares and wonder if I'm going nuts. That feeling is that everyone (me too) is asleep. That I'm not talking to a person, but some kind tape recording. Whether the author and I are right is up Short and sweet. It's the kind of book that puts words to feelings you may already have. The most powerful part is the end, when he talks about "awakeness". It feels good to hear words like this from someone else, because a lot of times when I try to explain this nagging feeling I have to others I get blank stares and wonder if I'm going nuts. That feeling is that everyone (me too) is asleep. That I'm not talking to a person, but some kind tape recording. Whether the author and I are right is up for debate, I just mean to say that I liked the book.

  25. 4 out of 5

    Derek

    Gerber provides some good encouragement, some good stories, and some useful tips of motivation and creativity. Yet, unlike a wonderful businessman, Kenneth Blanchard, who writes without a profane word, Gerber unloads inappropriately at times almost in a venting fashion. I'm sorry, but business books don't need it. On another note, you can really sense his passion for helping businesses succeed and cutting through the fluff, which I always need so I can quit sitting on ideas! Good read and simila Gerber provides some good encouragement, some good stories, and some useful tips of motivation and creativity. Yet, unlike a wonderful businessman, Kenneth Blanchard, who writes without a profane word, Gerber unloads inappropriately at times almost in a venting fashion. I'm sorry, but business books don't need it. On another note, you can really sense his passion for helping businesses succeed and cutting through the fluff, which I always need so I can quit sitting on ideas! Good read and similar to his other books of E Myth-style.

  26. 4 out of 5

    Rik Schnabel

    What was Michael Gerber thinking? What was the publisher thinking to even consider publishing this? This book falls well short of its promise; "How to Turn A Great Idea Into a Thriving Business." The book claims to be a "How" book yet my enthusiastic green highlighter just sat beside my bed and dried out. I highlighted one line, but that was all it was worth. It took until page 100 before the book gave the reader any idea where the author was going and by the end I sensed a cranky undertone. Was t What was Michael Gerber thinking? What was the publisher thinking to even consider publishing this? This book falls well short of its promise; "How to Turn A Great Idea Into a Thriving Business." The book claims to be a "How" book yet my enthusiastic green highlighter just sat beside my bed and dried out. I highlighted one line, but that was all it was worth. It took until page 100 before the book gave the reader any idea where the author was going and by the end I sensed a cranky undertone. Was the author held at gunpoint to write this?

  27. 4 out of 5

    Daliso Ngoma

    Money is a component but it's not the component. A good insight as to what to look for in making a business. From what is said in the book your values can't just be bywords but have to be apart of your character. And also we all need to wake up. Whilst pushing the point that we should never be satisfied with what is around us. The author has an interesting way of writing, scattered but to the point, and with scratches of humour here and there. Money is a component but it's not the component. A good insight as to what to look for in making a business. From what is said in the book your values can't just be bywords but have to be apart of your character. And also we all need to wake up. Whilst pushing the point that we should never be satisfied with what is around us. The author has an interesting way of writing, scattered but to the point, and with scratches of humour here and there.

  28. 4 out of 5

    Steven Levin

    The book was an interesting read, although did not offer specific steps towards creating a small business and developing your idea. However, he offered some very good insights into the characteristics of an effective and quality based organization and the kind of person someone would need to be in order to be an effective entrepreneur. Not the best written or well organized book I've read but he gets his points across in kind of a rough and informal way. The book was an interesting read, although did not offer specific steps towards creating a small business and developing your idea. However, he offered some very good insights into the characteristics of an effective and quality based organization and the kind of person someone would need to be in order to be an effective entrepreneur. Not the best written or well organized book I've read but he gets his points across in kind of a rough and informal way.

  29. 5 out of 5

    LS

    Contains lots of fluff. The main points, which are good, could probably fit into a pamphlet if the melodramatic stories were removed. The ending contains a long, lack-of-Prozac induced rant of the type which normally appears in a blog written in all capitals, which is nice if you are the type of person who enjoys rants. Personally I wish I had just read the ten point summary somewhere.

  30. 5 out of 5

    Kate

    This was ok and had some good and relevant content. Personally I found it a bit too wordy and not as easy to navigate as the E-Myth Revisited which I thought was a fantastic book and helped me a lot. The presentation on Kindle is quite crowded on E-Myth Enterprise. I just found it harder to digest and it didn't appeal to me as much as Revisited. This was ok and had some good and relevant content. Personally I found it a bit too wordy and not as easy to navigate as the E-Myth Revisited which I thought was a fantastic book and helped me a lot. The presentation on Kindle is quite crowded on E-Myth Enterprise. I just found it harder to digest and it didn't appeal to me as much as Revisited.

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